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Ad revenue estimates by country

Forty markets, each with its own page: estimated eCPM by format and network, website RPM, what an app earns there and how publishers in that country usually get paid.

Every figure on this page is an estimate from our benchmark tables, not a quote from any network.

Tier 1 · United States, United Kingdom, Australia, Canada

Tier 2 · Western Europe and developed Asia-Pacific (Japan, South Korea, Singapore, New Zealand)

Tier 3 · Rest of Asia, Latin America, Africa and Eastern Europe