Ad Revenue in United Kingdom: eCPM and RPM Estimates
United Kingdom sits in Tier 1 in our model, with a market multiplier of 1.00x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $22,756 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 1 (United States, United Kingdom, Australia, Canada)
- Market multiplier
- 1.00x
- Assumed iOS share
- 50%
Against the Tier 1 average this market earns about 0% more.
About the market
The United Kingdom is one of the strongest English-speaking ad markets outside North America and a Tier 1 country in our tables. Retail, travel, insurance and banking brands spend heavily online, and many US advertisers include UK users in the same campaigns, which keeps auction pressure high. In practice rates can sit a little below American levels, but they stay well above most of mainland Europe.
iPhones are popular, with iOS taking a large share of smartphones, so a UK audience often carries a richer platform mix than its European neighbours. Readers expect British spelling and local references, and content that feels American can see weaker engagement even when the ads still pay. Since leaving the EU the UK applies its own version of GDPR, so a consent banner still matters: users who decline personalised ads lower your average eCPM. Personal finance, property, parenting and food are dependable niches, and the run-up to Christmas is usually the strongest period of the year for advertisers.
Estimated mobile eCPM in United Kingdom
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $13.11 | $8.74 | $0.98 |
| Unity Ads | $14.20 | $9.83 | $0.87 |
| AppLovin MAX | $15.84 | $10.71 | $1.20 |
| Meta Audience Network | $11.47 | $8.19 | $0.93 |
| ironSource / LevelPlay | $13.66 | $9.29 | $0.93 |
| Vungle / Liftoff | $13.11 | $8.96 | $0.76 |
| InMobi | $9.83 | $6.56 | $0.71 |
| Chartboost | $10.93 | $7.87 | $0.76 |
Rewarded video spans $9.83 to $15.84 across the networks here, a spread of 61% between the lowest and highest table. Among other Tier 1 markets in our list, the closest in price is Australia and the furthest is United States.
Estimated website RPM in United Kingdom
Page RPM for a general-interest site with readers in United Kingdom, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $5.60 |
| Ezoic | $7.60 |
| Media.net | $4.40 |
| Monumetric | $8.40 |
| Mediavine | $13.60 |
| Raptive | $14.40 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in United Kingdom.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $2,276 | $2,832 | $2,280 |
| 10,000 | $22,756 | $28,318 | $22,796 |
| 100,000 | $227,563 | $283,176 | $227,957 |
Getting paid from United Kingdom
UK publishers are commonly paid by bank transfer, either as an international payment in dollars that their bank converts to pounds or into a multi-currency account that holds dollars until they choose to convert. Google can pay by electronic transfer in the UK. Conversion margins differ widely between high-street banks and specialist providers, so fees and options vary by bank; check each network's payment settings to see which routes it supports.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in United Kingdom?
Between about $9.83 and $15.84 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in United Kingdom earn?
About $22,756 a month on AdMob and $28,318 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in United Kingdom earn?
About $5.60 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $560.