Ad Revenue in Australia: eCPM and RPM Estimates
Australia sits in Tier 1 in our model, with a market multiplier of 0.95x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $21,901 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 1 (United States, United Kingdom, Australia, Canada)
- Market multiplier
- 0.95x
- Assumed iOS share
- 55%
Against the Tier 1 average this market earns about 5% less.
About the market
Australia is a Tier 1 country in our model and one of the richest ad markets in the Asia-Pacific region. Its population is far smaller than that of the US or UK, so demand is thinner in absolute terms, but advertisers pay well per user, especially in finance, insurance, property, travel and retail. Time zones matter: Australian peak hours fall overnight in Europe and North America, which can make your daily revenue curve look unusual if most of your audience is elsewhere.
iOS is strong, with iPhones holding a large share of smartphones, so an Australian audience can raise blended app eCPMs through the iOS uplift in our calculator. English is universal, and readers respond to local spelling, units and prices in Australian dollars. Seasons run opposite to the northern hemisphere, which shifts the calendar for travel and outdoor content, though the end-of-year shopping peak still applies. The financial year ends in June, which can move finance and business ad budgets around that point.
Estimated mobile eCPM in Australia
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $12.62 | $8.41 | $0.95 |
| Unity Ads | $13.67 | $9.46 | $0.84 |
| AppLovin MAX | $15.25 | $10.30 | $1.16 |
| Meta Audience Network | $11.04 | $7.89 | $0.89 |
| ironSource / LevelPlay | $13.14 | $8.94 | $0.89 |
| Vungle / Liftoff | $12.62 | $8.62 | $0.74 |
| InMobi | $9.46 | $6.31 | $0.68 |
| Chartboost | $10.51 | $7.57 | $0.74 |
Rewarded video spans $9.46 to $15.25 across the networks here, a spread of 61% between the lowest and highest table. Among other Tier 1 markets in our list, the closest in price is Canada and the furthest is United States.
Estimated website RPM in Australia
Page RPM for a general-interest site with readers in Australia, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $5.32 |
| Ezoic | $7.22 |
| Media.net | $4.18 |
| Monumetric | $7.98 |
| Mediavine | $12.92 |
| Raptive | $13.68 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in Australia.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $2,190 | $2,725 | $2,194 |
| 10,000 | $21,901 | $27,253 | $21,938 |
| 100,000 | $219,005 | $272,526 | $219,384 |
Getting paid from Australia
Australian publishers commonly receive payments by electronic transfer to a local bank, and Google supports this route in Australia. Networks that only send US-dollar wires leave the conversion to your bank, which can be costly, so a multi-currency account is a popular alternative. Fees and options vary by bank and provider; check each network's payment settings to confirm the routes on offer for Australian accounts.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in Australia?
Between about $9.46 and $15.25 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in Australia earn?
About $21,901 a month on AdMob and $27,253 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in Australia earn?
About $5.32 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $532.