Ad formats explained
Ten formats, each with its own page: what it is, what it pays across networks and regions in our tables, what it does to your users and how to run it well.
Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Mobile app formats
- Rewarded Video Ads: eCPM, Placement and PolicyHow rewarded video ads earn in apps, what they pay by region and network, where to offer them in a game and the policy rules on granting the reward.Open
- Interstitial Ads in Apps: Earnings and TimingWhat full-screen interstitial ads earn in apps, why timing decides whether they cost you players, and how frequency caps and network policy shape a safe setup.Open
- Mobile Banner Ads: Low eCPM, Steady IncomeWhy mobile banner ads earn so little per impression yet still add up, how refresh and placement change results, and how to stop them causing accidental taps.Open
- Native Ads in Apps: Design, Earnings and LabelsHow native ads in apps earn, which networks support them, how to design them to suit your layout, and why every major network insists on clear ad labels.Open
- App Open Ads: How They Work and When to Use ThemApp open ads explained: how they appear on launch and return, which networks offer them, what they earn and how to avoid putting off users on a cold start.Open
Website formats
- Display Ads on Websites: Sizes, RPM and PlacementHow display banner ads earn on websites, why they carry most of a page's RPM, which sizes and positions sell best, and how to keep pages fast and readable.Open
- In-Article Native Ads: Earnings and Reader ImpactHow in-article and native ads earn on websites, why sitting inside the text lifts viewability, how far apart to space them and why clear labels are essential.Open
- Sticky and Anchor Ads: Viewability and LimitsHow sticky and anchor ads earn on websites, why they are nearly always in view, how large they can be on mobile and how to stop them causing layout shift.Open
- Outstream Video Ads: Earnings, Speed and Trade-offsHow outstream video ads earn on websites, which networks offer them, what they do to page speed and why muted, in-view playback matters to readers and policy.Open
- Web Interstitial Ads: Revenue and Search RiskHow full-page interstitial ads earn on websites, why Google discourages intrusive ones, which networks offer them and how to cap them to protect your readers.Open