AppLovin MAX Revenue Calculator

AppLovin MAX does not own a pool of ads in the way a single network does. It runs an auction among bidders, including AppLovin's own demand and third-party networks, and serves the winner. We cannot model each bidder separately, so the eCPMs below are one blended number per format and region: what a typical app tends to receive after the auction has picked its winners.

• Fill rate: MAX is modelled at 90%, the highest of the mobile networks on this site, because many bidders competing for each request leaves fewer empty ones.
• Formats: rewarded, interstitial and banner start on. Native and app open are supported in the model and start off.
• Blended eCPM: the Android baseline is a single figure per format and tier, covering whichever bidder wins each impression.
• Platform and category: iOS audiences earn 1.3 times the Android baseline, and category multipliers run from 0.8 for hypercasual to 1.6 for finance apps.
• Range: the low and high figures are 0.7 and 1.35 times the expected number, a deliberately wide band for auction-driven revenue.

Because the number is blended, it cannot tell you which partner supplied the money. Your MAX dashboard shows that split by network and ad unit, and it is worth checking once you have a few weeks of data. The methodology page explains how the baselines were set, and mediation vs a single network covers when the extra setup pays off.

These three audiences use the same engine as the calculator above, with MAX fill and the blended eCPMs from the table. Read them as shapes of business, not predictions.

The hypercasual row depends on high session counts in low-eCPM regions, while the strategy row leans on Tier 1 rewarded video. That contrast is the main reason format choice matters more than the network name. To test your own mix, use the main calculator, or compare the same audience on the AdMob calculator.

MAX payouts follow the commercial terms in your AppLovin account. At the time of writing, a minimum of around $100 and net terms of roughly 45 days are typical, which means money earned in March tends to reach you in May. Payment is usually by wire or ACH. Check your own agreement, because minimums, timing and methods can differ by account and country.

The long gap matters for cash planning. If you buy traffic or pay a team, budget around revenue you have already banked, not revenue showing in a dashboard. Wire fees and exchange rates also take a bite when your bank is outside the US, which receiving payouts abroad breaks down. The MAX developer documentation is the place to confirm current requirements.

When your game requests an ad, MAX asks each bidder what it would pay for that specific impression, then serves the highest offer. Older-style waterfall partners can sit beneath the bidders as a fallback with fixed price floors. The winner varies by country, format, hour and even device, which is why daily revenue per thousand users wobbles more than most people expect.

Integration means adding the MAX SDK plus an adapter for each partner you want in the auction, and then mapping your existing ad units to MAX ones. Keep your current network active as a bidder so you do not lose demand while you compare.

Roll out to a slice of users first, using an A/B test if your setup allows it. If you need a refresher on the vocabulary, the glossary defines bidding, waterfall and floor price in plain terms.