AdMob Revenue Calculator

The estimate multiplies three things: how many ads your players see, what each thousand of them pays, and how often AdMob actually has an ad to serve. The table below lists the Android baseline eCPM for each format and region tier, before any category or platform adjustment.

• Fill rate: AdMob is modelled at 88% blended across regions, so roughly one request in eight returns nothing and earns nothing.
• Formats: rewarded video, interstitial and banner start switched on. Native and app open are available in the model and start switched off.
• Platform: iOS audiences earn 1.3 times the Android baseline, reflecting stronger advertiser demand per impression.
• Category: every app type carries a multiplier, from 0.8 for hypercasual games up to 1.6 for finance apps.
• Geography: the region slider converts into a Tier 1, Tier 2 and Tier 3 audience split, and each tier uses its own eCPM.
• Range: the low and high figures are 0.7 and 1.35 times the expected number. The band is wide on purpose, because real months swing with season and advertiser demand.

Banner impressions are counted per session instead of per user per day, which is why the sessions-per-day input changes banner income and nothing else. For the reasoning behind the numbers, read our methodology. For realistic ranges by format, see what mobile ads really pay.

Here are three audiences at different stages. Each is run through the same engine as the calculator above, with the same eCPMs, the same 88% fill and the same multipliers described earlier.

Compare the rows with each other instead of reading any one of them as a forecast. Audience size explains most of the gap, but region and category move each row as well, so two apps with the same daily users can land far apart. To test your own figures, use the main calculator. To see how format choices change the mix, read rewarded vs interstitial.

AdMob pays monthly once your confirmed balance reaches $100, and payments typically arrive around the 21st to 26th of the month after the earnings were finalised. Below the threshold the balance simply rolls forward, so a small app can wait several months for its first payment. These are the terms at the time of writing, so check the current rules in your account.

Before that first payment you need an address PIN. AdMob mails it once earnings reach $10, and payments are held until you enter it. Plenty of developers lose weeks here by moving house or ignoring a plain envelope. You also need tax details and a verified payment method, with bank transfer being the usual choice. The AdMob payment guide walks through each step, and the AdMob help centre holds the official wording. If your bank is outside the US, fees and exchange rates matter too, and receiving payouts abroad covers them.

Create the AdMob account first and add your payment details early, because identity checks and the PIN run on their own clock and can outlast your launch date. Then register the app, create one ad unit per format and placement, and follow the AdMob developer documentation to add the SDK. Use test ads for the whole build, because tapping your own live ads risks the account.

If you have players in Europe or the UK, add a consent message before the first ad request. Google publishes a consent SDK guide for Android that covers it. Also host an app-ads.txt file on your developer website so buyers can confirm you are an authorised seller. The glossary explains what that file does.