Enter your daily users, where they live and how often you show ads to get a monthly ironSource LevelPlay estimate with a low-to-high range. LevelPlay combines mediation with ironSource's own network, so the figure here stands for one blended result rather than a single partner.
Mediation plus network, widely used by hypercasual and casual game studios. This page is set to ironSource / LevelPlay; compare other networks.
Slider runs from 10 to 10 million on a log scale.
$3,994
Likely range $2,796 to $5,392 per month
$798.83 per 1,000 daily users each month · 5,000 DAU
ironSource / LevelPlay
The same inputs run through every mobile ad network in the model. Change anything in the calculator tab and this table updates too.
Android · Casual Game · Balanced global mix · 5,000 DAU
| Rank | Network | Monthly | Per 1,000 users | Relative |
|---|---|---|---|---|
| 1 | AppLovin MAX | $4,923 | $984.55 | |
| 2 | Google AdMob | $4,033 | $806.57 | |
| 3 | ironSource / LevelPlaySelected | $3,994 | $798.83 | |
| 4 | Unity Ads | $3,945 | $789.01 | |
| 5 | Vungle / Liftoff | $3,422 | $684.36 | |
| 6 | Meta Audience Network | $3,301 | $660.29 | |
| 7 | Chartboost | $2,956 | $591.23 | |
| 8 | InMobi | $2,855 | $570.91 |
Rankings reflect the model's benchmark tables, not a promise that one network will outperform another for your app or site.
Formats differ in how much advertisers pay for them and how much they cost your users in attention. The position marker below is relative: it shows where a format usually sits in an eCPM ranking, not what any one network pays.
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LevelPlay is the mediation platform that came from ironSource and now sits within Unity. It runs an auction among several ad networks, including ironSource's own demand, and serves the winner. We cannot model each partner separately, so the eCPMs in the table below are one blended number per format and region tier, shown as the Android baseline before category and platform adjustments.
ironSource / LevelPlay base eCPM by format and region tier (USD per 1,000 impressions, Android)
| Format | Tier 1 | Tier 2 | Tier 3 |
|---|---|---|---|
| Rewarded video | $12.50 | $5.00 | $1.40 |
| Interstitial | $8.50 | $3.30 | $0.90 |
| Banner | $0.85 | $0.38 | $0.10 |
| Native | $3.00 | $1.30 | $0.35 |
| App open | Not modelled | Not modelled | Not modelled |
Tier 1: United States, United Kingdom, Australia, Canada. Tier 2: Western Europe and developed Asia-Pacific (Japan, South Korea, Singapore, New Zealand). Tier 3: Rest of Asia, Latin America, Africa and Eastern Europe. Modelled fill rate: 86%. iOS applies a 1.3x multiplier.
Category multipliers applied on top
| Category | Multiplier |
|---|---|
| Hypercasual Game | 0.80x |
| Casual Game | 0.95x |
| Mid-core / Strategy | 1.35x |
| Puzzle Game | 1.00x |
| Utility App | 0.90x |
| Social / Lifestyle | 1.00x |
| Finance App | 1.60x |
| Entertainment App | 0.95x |
| Education App | 0.85x |
Because the number is blended, it cannot show which partner supplied the money or how adding a new one would change the auction. Your LevelPlay reports show that split by network and ad unit once you have a few weeks of data. The methodology page explains how the baselines were set, and mediation vs a single network covers when the extra setup pays off.
These three games use the same engine as the calculator above, with LevelPlay's blended eCPMs and 86% fill. Read them as shapes of business rather than predictions.
| Scenario | Inputs | Monthly estimate |
|---|---|---|
| Hypercasual test launchA short-session Android hypercasual game with an emerging-market lean and frequent sessions, still testing placements. | Android, Hypercasual Game, 5,000 DAU, Emerging-market lean, 6 sessions a day, formats: Rewarded video, Interstitial, Banner | $3,238$2,267 to $4,371 |
| Puzzle game finding its feetAn Android puzzle game with a balanced global audience and a rewarded hint offered between levels. | Android, Puzzle Game, 40,000 DAU, Balanced global mix, 4 sessions a day, formats: Rewarded video, Interstitial, Banner | $42,163$29,514 to $56,921 |
| Large iOS casual hitA casual iOS game with a Tier 1 lean, generous rewarded offers and an interstitial at most level ends. | iOS, Casual Game, 300,000 DAU, Tier 1 lean, 5 sessions a day, formats: Rewarded video, Interstitial, Banner | $579,288$405,502 to $782,039 |
Audience size explains most of the gap between rows, but region and category shift each one as well. The hypercasual game earns least per player because of its low category multiplier and Tier 3 lean, even with heavy banner exposure. To change the inputs yourself, use the main calculator, and see rewarded vs interstitial for help with the format balance.
Typical terms
LevelPlay usually pays monthly once your balance passes a minimum of around $100, though the exact figure depends on your account. Net terms vary by contract, so the gap between earning and receiving is not the same for every developer. Payment is commonly by wire or PayPal. These are typical terms at the time of writing, so confirm the current ones in your own account.
Add your tax and payment details before the first month closes, as missing information can hold a payment. If you are outside the US, conversion fees and intermediary bank charges can take a visible slice of small payments. Receiving ad payouts abroad compares the options, and the Unity documentation holds current setup and account guidance.
Start with a small set of partners and get the basics right: one ad unit per placement, test ads during development, and an app-ads.txt file on your developer website so buyers can confirm you are an authorised seller. The guides to app-ads.txt on Google Play and app-ads.txt on the App Store cover the file for each store.
Once data arrives, look at which partners win and at what price before adding more. Extra networks can lift competition, but each one adds an SDK to maintain. Bidding vs waterfall explains the two auction styles, and choosing floor prices covers when a floor helps. The ironSource LevelPlay guide walks through setup in more detail.
No. Unity Ads is a single ad network, while LevelPlay is a mediation platform that can include Unity Ads alongside other partners. The Unity Ads calculator models that network alone, with 84% fill and no native format, while this page uses a blended LevelPlay result.
The model does not assign LevelPlay an eCPM for app open, so the engine counts it as zero and disables the card. Supported formats can change, so check the current documentation. If you want to see app open in an estimate, the AdMob calculator models it.
Both are modelled as blended mediation results. MAX carries higher baselines, with Tier 1 rewarded at about $14.50 against $12.50, and 90% fill against 86%. Real results depend on your partners and audience, so run both through the AppLovin MAX calculator and test in your own app.
No. It is widely used by hypercasual and casual studios, but the engine treats every category the same way, applying the category multiplier to the blended eCPM. A mid-core game earns 1.35 times the baseline and a finance app 1.6 times, whichever mediation platform serves the ads.
Possibly, but the model does not show it. The estimate stands for a typical blended outcome, not a specific partner list. Extra demand can raise competition for each impression, so compare your own reports before and after each change rather than adding several partners at once.
Run the same audience through every mobile network on the home calculator, or open the AppLovin MAX page to compare two mediation setups.
The difference between the LevelPlay mediation platform and the ironSource Ads network, what each pays and how to set them up.
How auctions, fill and setup effort differ between one ad network and a mediation stack, and which one suits your app.
How waterfalls and in-app bidding pick a winner, what hybrid stacks look like, and what moves when you change.