Mobile
Mediation or a Single Network: Which Pays More?
How auctions, fill and setup effort differ between one ad network and a mediation stack, and which one suits your app.
6 min readRead the guide →
Monetization guides and explainers
Practical, plain-English guides for developers and site owners who want to understand what ads pay, how to set them up and how to get paid. Each one links back to the calculator so you can test the ideas against your own numbers.
Mobile apps and games
Mobile
Rewarded vs Interstitial: Pick the Right Game Ads
Two formats, two very different player experiences: how to weigh eCPM against retention and where each one belongs.
5 min readRead the guide →
Mobile
What Mobile Ads Really Pay: eCPM Ranges by Format
Realistic eCPM ranges by format, region tier and platform, and how to set targets that match your audience.
5 min readRead the guide →
Mobile
How App Tracking Transparency Changed iOS Ad Income
What Apple's privacy prompt did to targeting, opt-in rates and eCPMs, and what publishers can still control.
5 min readRead the guide →
Mobile
Ads in Kids Apps: COPPA, Families and Kids Rules
How COPPA, Google Play Families and Apple's Kids category shape ads in children's apps, and what it does to eCPM.
6 min readRead the guide →
Mobile
app-ads.txt on Amazon, Samsung and Huawei Stores
The same file and format as Google Play, with a per-store checklist for where the developer website lives and what to confirm.
5 min readRead the guide →
Mobile
app-ads.txt for iOS Apps on the App Store
Which App Store Connect URL crawlers read, how to handle domains and redirects, and how to cover many apps with one file.
5 min readRead the guide →
Mobile
app-ads.txt for Google Play Apps, Step by Step
Set the developer website, write the right lines, host the file at your domain root and get AdMob to verify it.
6 min readRead the guide →
Mobile
ARPDAU and LTV for Ad-Funded Apps
Turn eCPMs and retention into revenue per user and lifetime value, then check it against what installs cost.
5 min readRead the guide →
Mobile
Bidding vs Waterfall: What Changes When You Switch
How waterfalls and in-app bidding pick a winner, what hybrid stacks look like, and what moves when you change.
5 min readRead the guide →
Mobile
Choosing Floor Prices Without Losing Fill
How floors trade fill against eCPM, how to set them by country tier, and how to test a change without guessing.
5 min readRead the guide →
Mobile
InMobi for App Developers: Reach Beyond Tier 1
Where InMobi holds its prices up, how it compares in Tier 1 and Tier 3, and how to add it to a mediation stack.
5 min readRead the guide →
Mobile
Unity LevelPlay and ironSource Ads, Explained
The difference between the LevelPlay mediation platform and the ironSource Ads network, what each pays and how to set them up.
5 min readRead the guide →
Mobile
Meta Audience Network: A Guide for App Developers
How Meta's bidding-only network works today, the formats it pays for, where it is strong and why it should never be your only source.
6 min readRead the guide →
Mobile
How to Read Your AdMob Report
What each AdMob metric measures, how to split it by dimension, and how to spot problems before they cost you.
5 min readRead the guide →
Mobile
Adding AdMob Ads to an Android App
Gradle, manifest, initialization and Kotlin code for banner, interstitial and rewarded ads, plus test ads, consent and the errors you will hit.
12 min readRead the guide →
Mobile
AdMob in Flutter: google_mobile_ads Step by Step
Set up google_mobile_ads in a Flutter app: Android and iOS config, consent, test ads, and short working banner, interstitial and rewarded examples.
12 min readRead the guide →
Mobile
Adding AdMob Ads to an iOS App
Swift Package Manager, Info.plist keys, SKAdNetwork, ATT, UMP consent and Swift code for banner, interstitial and rewarded ads, with test ads.
12 min readRead the guide →
Mobile
AdMob Mediation Setup: A Step-by-Step Walkthrough
Create ad sources, map ad units, build mediation groups, add adapters and test with ad inspector, with the AdMob menu names as they appear today.
12 min readRead the guide →
Mobile
Adding Ads to a Unity Game: A Practical Guide
How to add rewarded, interstitial and banner ads to a Unity game with the Ads Mediation package (LevelPlay), plus testing, privacy and the AdMob alternative.
12 min readRead the guide →
Mobile
AppLovin MAX: Setup, Bidding and Earnings
How AppLovin MAX runs its auction, how to set up ad units and networks, test the integration and read the reports, and where it falls short of AdMob mediation.
11 min readRead the guide →
Mobile
Best Ad Networks for Apps, Compared
AdMob, AppLovin MAX, Unity LevelPlay, Meta, Liftoff, InMobi and Chartboost compared on price, fill and fit, plus why mediation beats picking one.
9 min readRead the guide →
Mobile
How Much Do Apps Make From Ads?
Ad income per user, per download and at 1,000, 10,000 and 100,000 daily users, with the country, platform and category effects that move it.
9 min readRead the guide →
Mobile
How to Monetize an App: Every Model Compared
Ads, in-app purchases, subscriptions and paid downloads compared, with store fees, a worked example and a sensible order to add them.
12 min readRead the guide →
Mobile
In-App Purchases vs Ads: Which Earns More?
A break-even comparison of ad income and in-app purchases per install, with store fees, hybrid design and the policy rules that limit both.
11 min readRead the guide →
Mobile
Why Is My eCPM Low? 12 Causes and Fixes
Twelve reasons AdMob eCPM comes in low, from country and format mix to floors, consent and old SDKs, in the order we would check them.
11 min readRead the guide →
Websites and blogs
Web
AdSense or Mediavine? A Blogger's Decision Guide
Requirements, RPM expectations, revenue share, control and payout terms side by side, plus when to move up.
5 min readRead the guide →
Web
How Much a Thousand Pageviews Earn, by Niche
RPM ranges by niche, the pageview-to-revenue math, and how traffic source and season move the result.
5 min readRead the guide →
Web
Website Ad Formats Compared: Earnings vs Experience
How banners, native units, sticky ads, interstitials and outstream video earn, and what each costs your readers.
5 min readRead the guide →
Web
Ads and Core Web Vitals: Speed Without Losing RPM
How ads affect LCP, CLS and INP, the fixes that help most, and what fewer ads really costs in revenue.
5 min readRead the guide →
Web
AdSense Approval Checklist for New Sites
Everything to put in place before you apply to AdSense, the common rejection reasons and how to reapply.
6 min readRead the guide →
Web
Ezoic Explained: Layout Testing, Speed and RPM
How Ezoic tests layouts on live readers, what it takes to join, what moves its RPM and how to read EPMV.
5 min readRead the guide →
Web
Header Bidding for Publishers, in Plain English
What header bidding is, client-side versus server-side, Prebid and managed wrappers, the speed cost and when a small site should skip it.
5 min readRead the guide →
Web
Media.net Guide: Contextual Ads for Content Sites
How contextual ads work, why English-language Tier 1 readers matter, and whether to run Media.net instead of or beside AdSense.
5 min readRead the guide →
Web
Ad Blockers: How Much Revenue You Lose and Fixes
How ad blockers cut website ad income, how to measure your own blocked share, and how Google's ad blocking recovery messages work now.
10 min readRead the guide →
Web
Ad Networks for Small Websites and Low Traffic
What is open to a site under 10,000 pageviews, what it earns, how long the first payout takes and how to spot networks to avoid.
9 min readRead the guide →
Web
ads.txt for Websites: Setup and Not Found Fixes
What an ads.txt file is, the exact AdSense line, where it goes on WordPress, Blogger, Shopify and static sites, and how to clear a Not found status.
12 min readRead the guide →
Web
Where to Place AdSense Ads for Higher RPM
Which positions earn, which cost you readers, which break Google's placement rules and how to test one change at a time.
10 min readRead the guide →
Web
AdSense Alternatives for Publishers in 2026
Which AdSense alternatives will take your site today, what each one asks for, and what the RPM gap is worth in modelled dollars.
10 min readRead the guide →
Web
AdSense Auto Ads vs Manual Ad Units
Who decides where AdSense ads appear: what Auto ads controls, which settings you keep, when manual units win and how to run a hybrid.
10 min readRead the guide →
Web
How Much AdSense Pays Per 1,000 Views
What page RPM means, how CPC and CPM feed into it, Google's revenue share, and worked examples showing why equal traffic can earn very different amounts.
9 min readRead the guide →
Web
Common AdSense Policy Violations and How to Fix Them
The AdSense violations publishers hit most, the difference between policies and restrictions, and how to fix, review and appeal.
12 min readRead the guide →
Web
Affiliate Marketing vs Display Ads for Bloggers
Compare affiliate EPC with ad RPM in one unit, see which pages suit each model and how to run both with FTC disclosure and Google policies in mind.
9 min readRead the guide →
Web
Fixing the AdSense "Low Value Content" Rejection
What the rejection means, what usually causes it, how to audit your pages and when to ask Google for a second review.
12 min readRead the guide →
Web
Google Ad Manager for Small Publishers
What Google Ad Manager does that AdSense does not, how it differs from Ad Manager 360, what is free, and when a small site should bother.
12 min readRead the guide →
Web
High CPC AdSense Niches and What They Pay
Why finance, insurance, legal and software topics pay more per click on AdSense, and why chasing them without traffic or expertise usually fails.
9 min readRead the guide →
Web
How to Monetize a Blog: Ads, Affiliates and More
Five ways blogs earn, what each needs in traffic and effort, and what 1,000 visitors are worth under each, using our modelled figures.
11 min readRead the guide →
Payments and payouts
Payments
Getting Paid by AdMob: Thresholds, PINs and Timing
The payment threshold, monthly schedule, PIN step, payment methods, tax forms and the usual reasons a payment is late.
6 min readRead the guide →
Payments
Receiving Ad Payouts Abroad: Fees, FX and Setup
What international payouts cost, how long they take, and which accounts are worth opening first.
6 min readRead the guide →
Payments
AdSense Payments: Threshold, PIN and Payout Dates
The AdSense payment threshold by currency, the PIN and ID checks, the 21st to 26th payout window, arrival times by method and how to clear payment holds.
11 min readRead the guide →
Payments
AdSense Tax Info for Non-US Publishers (W-8BEN)
What the US tax form in AdSense is for, W-8BEN versus W-8BEN-E, how treaty claims change withholding on US-viewer earnings, and what to check.
12 min readRead the guide →
Reference and policy
Reference
eCPM in Plain English, With Worked Examples
What eCPM measures, how to calculate it, and how it differs from CPM, RPM, CPC and CPI in your reports.
5 min readRead the guide →
Reference
Seven Ways to Earn More From the Audience You Have
Placement, frequency, mediation, floors, geography, creative quality and session length: seven levers that need no new users.
5 min readRead the guide →
Reference
Ad Monetization Glossary: Terms From A to Z
Forty-plus ad terms, from ARPDAU and bidding to viewability and waterfall, each explained in a sentence or two.
5 min readRead the guide →
Reference
Ad Income Questions, Answered Plainly
Seventeen straight answers on what to expect, when money arrives, what hurts revenue and how networks differ.
6 min readRead the guide →
Reference
Consent Messages for Ads: GDPR, TCF and ATT
How consent works for AdMob and AdSense: certified CMPs, the UMP SDK, US state opt-outs, the ATT order and how to test.
6 min readRead the guide →
Reference
Fill Rate Explained: Requests to Impressions
How requests, matches, fill and show rate fit together, why fill falls and how more demand lifts it.
5 min readRead the guide →
Reference
Invalid Traffic: Bots, Bad Clicks and Deductions
What invalid traffic is, where it comes from, how networks deduct it and how to keep your ad account clean.
6 min readRead the guide →
Reference
Getting Your Ads Ready for the Q4 Peak
A September and October checklist for stability, floors, consent and seller files before the busiest ad quarter.
5 min readRead the guide →
Reference
Ad Serving Limits: Why They Happen and What to Do
What an AdSense or AdMob serving limit means, the usual causes and how to respond while one is in place.
5 min readRead the guide →
Reference
Why Ad Revenue Falls Every January
Advertiser budgets peak in Q4 and reset in the new year, so prices drop even when your traffic grows.
5 min readRead the guide →
Reference
AdMob vs AdSense: Which One Do You Need?
AdMob is for apps and AdSense is for websites. Here is how the accounts link, where WebViews fit and what each pays, with worked examples.
10 min readRead the guide →
Reference
CPM vs CPC vs CPA vs CPI: Pricing Models Explained
How advertisers pay (per view, click, action or install), how to convert between the models with simple maths, and why your dashboard shows eCPM anyway.
10 min readRead the guide →
Reference
How to Calculate Ad Revenue: Formulas and Examples
The formulas behind app and website ad income, with worked examples for a game and a blog, country blending, seasonality and a copyable spreadsheet.
10 min readRead the guide →
Reference
Programmatic Advertising Explained for Publishers
How an ad impression is auctioned in real time, who sits in the chain, the four ways inventory is sold, and what research says about where the money goes.
10 min readRead the guide →