Unity Ads Revenue Calculator

This estimate treats Unity Ads as a video-led game network. It multiplies the number of ads shown by the blended eCPM for each format and region, then trims the total by the share of requests that go unfilled. The table below shows the Android baseline before platform and category adjustments.

• Fill rate: Unity is modelled at 84%, a little under AdMob and AppLovin MAX, so more requests come back empty.
• Formats: rewarded video, interstitial and banner are available. Native and app open are not offered in the model for Unity, so those cards are disabled and count as zero.
• Strength: Unity's baseline sits above AdMob for rewarded and interstitial video in Tier 1 regions, and below it for banners.
• Platform and category: iOS audiences earn 1.3 times the Android baseline, and category multipliers run from 0.8 for hypercasual to 1.6 for finance apps.
• Range: the low and high figures are 0.7 and 1.35 times the expected number, to reflect how much real months vary.

Banner volume depends on sessions per day, while video formats depend on ads per user per day. If your game has long sessions, the banner line can grow quickly without any new players. Our methodology page explains where the baselines come from, and what mobile ads really pay puts the ranges in context.

Three audiences, each run through the same engine as the calculator above using Unity's eCPMs and 84% fill. They show shapes of game business, so compare them with each other rather than with a target.

Rewarded video carries most of the weight in the bigger rows, which is typical for games where players chase upgrades. For help balancing it against full-screen ads, read rewarded vs interstitial. To change the inputs yourself, use the main calculator.

Unity Ads usually pays monthly, often 30 or more days after the month ends, once your balance passes a minimum of around $100. The exact figure depends on your account, and payment is commonly by bank transfer or PayPal. These are typical terms at the time of writing, so confirm the current ones in your own dashboard before planning around a date.

Expect a gap of one to two months between earning and receiving. If you are outside the US, conversion fees and intermediary bank charges can shave a visible slice off small payments, so it helps to open a low-fee receiving account before the first payout. Receiving payouts abroad compares the options. The Unity documentation lists current payment and tax requirements.

Unity Ads earns its keep on full-screen video, and the placement decides whether players tolerate it. Offer rewarded video at a moment of need, such as out of lives or a locked chest, and always make it optional. Show interstitials only at natural breaks, like a level ending, and never mid-action. A frequency cap of one every few minutes is a sensible place to start.

Banners are the weakest line in this model, so do not build the game around them. If a banner covers a button, remove it.

A single network is the quickest way to ship, and Unity Ads can be a sound first choice for a game. Once you have steady traffic, bringing in a second or third buyer through mediation, such as LevelPlay, gives each impression more competition. Revenue per thousand players often improves, though the gain varies by audience.

The trade-off is more SDK weight and more setup to maintain. Add partners one at a time and compare results before adding the next. The raise ad income guide lists other levers worth pulling first.