Meta Audience Network Revenue Calculator

Meta Audience Network brings advertisers from Meta's own platforms into apps, and it relies on that targeting to set its prices. The estimate multiplies three things: how many ads your users see, what each thousand of them pays, and how often Meta has an ad to serve. The table below lists the Android baseline eCPM for each format and region tier, before category and platform adjustments.

• Fill rate: Meta is modelled at 80% blended across regions, below AdMob at 88%, so roughly one request in five comes back empty.
• Formats: rewarded video, interstitial, banner and native are available. App open is not offered for Meta in the model, so that card is disabled and counts as zero. Native starts switched off.
• Native strength: Meta's native baseline is the highest of the mobile networks on this site, at about $4.20 in Tier 1 against $3.50 for AdMob. Its rewarded baseline is lower, at about $10.50 against $12.00.
• Platform and category: iOS audiences earn 1.3 times the Android baseline, and category multipliers run from 0.8 for hypercasual games to 1.6 for finance apps.
• Range: the low and high figures are 0.7 and 1.35 times the expected number, a wide band that reflects how much real months vary.

The iOS multiplier is the same for every network, so the model does not try to capture how App Tracking Transparency affects targeted demand. If most of your users are on iOS, read ATT and iOS ad earnings and lean on the low end of the range. The methodology page explains where the baselines come from.

Here are three apps of different sizes. Each runs through the same engine as the calculator above, with Meta's eCPMs, 80% fill and the multipliers described earlier.

Compare the rows with each other instead of reading any one as a forecast. Apps without a reward loop, such as the utility and social examples, lean on native and banner income, which is where Meta's format mix is most useful. To test your own inputs, use the main calculator, and see rewarded vs interstitial if you are deciding on full-screen formats.

Meta Audience Network pays monthly once the previous month's earnings have been finalised, with a threshold of around $100. Below that, the balance rolls forward. Payment is usually by bank transfer. These are typical terms at the time of writing, so confirm the current ones in your own account before planning around a date.

Set up your payout and tax details as soon as the account is approved, since a payment can be held while details are missing or under review. If your bank is outside the US, fees and exchange rates can take a visible share of small payments. Receiving ad payouts abroad compares the options.

Meta sells its app inventory through bidding, so most developers connect it through a mediation platform rather than running it alone. The platform holds an auction in which Meta competes with other networks for each impression. Bidding vs waterfall explains how that auction works, and the Meta Audience Network developer documentation lists the current integration options.

This page models Meta on its own, which is useful for judging what it brings to the auction. To see a bidding-led setup with several partners blended into one number, try the AppLovin MAX calculator or the ironSource LevelPlay calculator. The Meta Audience Network guide covers setup and approval in more detail.