AdSense Revenue Calculator

The calculator turns sessions into pageviews, then multiplies by an RPM, which is the amount earned per 1,000 pageviews. The starting RPM comes from the table below, and it assumes four ad units per page at 60% viewability.

• AdSense is modelled at roughly $7.00 RPM for Tier 1 readers, $3.00 for Tier 2 and $0.80 for Tier 3, before any niche or layout adjustment.
• Niche scales that base figure, from 0.65x for news and entertainment up to 1.9x for finance and business. The General setting sits at 0.8x.
• More ad units help with diminishing returns. Going from four units per page to nine lifts the estimate by about half, not by 125%.
• Viewability moves the result in proportion to the 60% baseline, so a page that is 75% viewable earns about a quarter more than one at 60%.
• Display, in-article and sticky units are on by default. Interstitials add a modest uplift, and outstream video is not part of the AdSense model here, so switching it on changes nothing.
• The low and high figures are 0.7x and 1.35x of the central estimate, which covers seasonal swings and auction noise.

Google's revenue share, invalid-traffic filtering and consent effects are already folded into the benchmark RPMs, so you don't need to subtract them. The full method is on the methodology page, and website RPM by niche explains why the same traffic can earn two or three times more in a different topic.

Three example sites show how the inputs interact. Each row uses its own niche, traffic location and layout, so compare the columns and not just the totals.

Notice that the largest site does not earn the most per pageview. A low-paying niche and a broad audience pull its RPM down, and extra ad units only partly make up the gap.

AdSense pays once a month, usually between the 21st and the 26th, for the previous month, and only when your balance has reached the payment threshold. At the time of writing that is $100. A PIN is mailed to your address once earnings reach $10, and you must enter it before payments can start, so request it early if you live somewhere with slow post.

AdSense shares its payment system with AdMob. The threshold, PIN step, tax details and common delay causes are the same, so the AdMob payment guide applies almost line for line.

Payment is normally by bank transfer, with wire in some countries. If your bank is outside the US, read receiving ad payouts abroad before you set up your account, because the account you choose affects fees and exchange rates. Check the current terms in the AdSense help centre before relying on any date.

AdSense has no traffic minimum, but it does review the site. Thin pages, copied text, missing contact or privacy pages and a half-built navigation are common reasons for a rejection. Apply through AdSense when the site has a body of original articles you would be happy to show a stranger, not on day one.

Once approved, the program rules matter as much as the earnings. Read how Google describes how it uses data from partner sites and make sure your privacy notice and consent banner match what the ad code actually does.

Auto ads are the fastest way to get a first estimate into reality. They test placements for you, but they can also push content around and cause layout shift. Hand-placed units give you control, which is useful once you know where readers actually stop scrolling.

Whichever you pick, watch cumulative layout shift. A page that jumps when an ad loads annoys readers and can cost you search traffic, which is the bigger income source. Website ad formats compared covers the trade-offs in more detail.