Google AdSense vs Ezoic: RPM, Requirements and Payouts

At a glance

Which wins in each niche

Each row runs 50,000 monthly sessions at two pages per session with the default display, in-article and sticky mix.

Google AdSense leads in 0 of 10 niches and Ezoic in 10. The widest gap is in Finance & Business, where Ezoic earns about 35% more. The closest race is General, where the two sit 35% apart.

How region changes the result

The same general site at 50,000 monthly sessions with three different audience splits.

Ezoic stays ahead across all three audience splits, by 35% to 35%.

Entry requirements

Ezoic asks for roughly 250,000 users a month, while Google AdSense has no published minimum. A site below that bar can only use Google AdSense today.

Google AdSense / Ezoic

About Google AdSense

Google AdSense is the usual starting point for websites, with no traffic minimum and direct access to Google's advertiser demand. Our reference estimate is a Tier 1 RPM of about $7.00 per 1,000 pageviews, and it supports display, native, sticky and interstitial formats but not outstream video.

Strengths

• There is no traffic bar, so a new site with original content can apply as soon as it is ready.
• Auto ads can place anchor, vignette and in-page units for you, which saves layout work at the start.
• Payments arrive monthly, around the 21st to 26th, once you pass a $100 balance, a quicker cycle than most managed networks.

Watch-outs

• Its reference RPM is well below Mediavine's or Raptive's, so for many sites it is a stepping stone rather than the destination.
• Thin or copied content can be refused, and policy breaches can lead to limited ad serving or a closed account.
• Outstream video is not part of its offer in our tables, so video income needs a different partner.

Best for: A new or small blog that needs a reliable earner while it builds the traffic to qualify for a managed network.

About Ezoic

Ezoic is a publisher platform that tests ad placements and layouts automatically, using machine learning to decide what each visitor sees. Since February 2026 it has asked new sites for about 250,000 monthly users, with an Incubator route for smaller ones, and it supports all five web formats in our tables and carries a reference Tier 1 RPM of about $9.50.

Strengths

• Automated placement testing spares you from running every layout experiment by hand.
• Outstream video is available, which AdSense does not offer in our tables.
• Sites already monetizing with it before February 2026 are grandfathered, and smaller sites can apply to the Ezoic Incubator.
• Payout minimums are low and depend on the method you choose, so smaller balances are paid sooner.

Watch-outs

• New sites need about 250,000 monthly users, per its requirements page, the highest entry bar we list.
• Testing takes time, and earnings can dip during the learning period before layouts settle.
• Its extra scripts can weigh on page speed, so watch your Core Web Vitals after switching it on.
• There are many settings and add-on products, and it is easy to enable more placements than your readers will tolerate.

Best for: A content site that meets Ezoic's new-site bar, or already monetizes with it, and wants more than AdSense without hand-tuning every placement.

Payout terms

Verdict

For sites that qualify for both, Ezoic is ahead in most niches on our numbers, with the biggest edge in Finance & Business, Health & Wellness. Google AdSense makes more sense where it is the only option your traffic allows or in General.

All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.