Ezoic vs Media.net: RPM, Requirements and Payouts
For a general-interest site with 50,000 monthly sessions and a balanced audience, our tables put Ezoic about 69% ahead of Media.net. Niche, region and entry requirements all change the picture.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
At a glance
| Ezoic | Media.net | |
|---|---|---|
| Formats in our model | Display (banner), In-article / native, Sticky / anchor, Video (outstream), Interstitial | Display (banner), In-article / native, Sticky / anchor |
| Page RPM, Tier 1 | $9.50 | $5.50 |
| Page RPM, Tier 2 | $4.00 | $2.40 |
| Page RPM, Tier 3 | $1.10 | $0.70 |
| Entry bar | 250,000 users a month | No traffic minimum |
| Payout threshold | Low minimum, set by payment method | Around $100 |
Which wins in each niche
Each row runs 50,000 monthly sessions at two pages per session with the default display, in-article and sticky mix.
| Niche | Ezoic | Media.net | Winner | Margin |
|---|---|---|---|---|
| Technology | $516 | $305 | Ezoic | 69% |
| Finance & Business | $853 | $503 | Ezoic | 69% |
| Health & Wellness | $494 | $292 | Ezoic | 69% |
| Food & Recipes | $471 | $278 | Ezoic | 69% |
| Travel | $427 | $252 | Ezoic | 69% |
| Gaming | $314 | $185 | Ezoic | 69% |
| Lifestyle | $382 | $225 | Ezoic | 69% |
| News & Entertainment | $292 | $172 | Ezoic | 69% |
| Education | $404 | $238 | Ezoic | 69% |
| General | $359 | $212 | Ezoic | 69% |
Ezoic leads in 10 of 10 niches and Media.net in 0. The widest gap is in Education, where Ezoic earns about 69% more. The closest race is Lifestyle, where the two sit 69% apart.
How region changes the result
The same general site at 50,000 monthly sessions with three different audience splits.
| Ezoic | Media.net | Winner | |
|---|---|---|---|
| Emerging-market lean | $225 | $135 | Ezoic |
| Balanced global mix | $359 | $212 | Ezoic |
| Tier 1 lean | $534 | $312 | Ezoic |
Ezoic stays ahead across all three audience splits, by 67% to 71%.
Entry requirements
Ezoic asks for roughly 250,000 users a month, while Media.net has no published minimum. A site below that bar can only use Media.net today.
Ezoic / Media.net
About Ezoic
Ezoic is a publisher platform that tests ad placements and layouts automatically, using machine learning to decide what each visitor sees. Since February 2026 it has asked new sites for about 250,000 monthly users, with an Incubator route for smaller ones, and it supports all five web formats in our tables and carries a reference Tier 1 RPM of about $9.50.
Strengths
- Automated placement testing spares you from running every layout experiment by hand.
- Outstream video is available, which AdSense does not offer in our tables.
- Sites already monetizing with it before February 2026 are grandfathered, and smaller sites can apply to the Ezoic Incubator.
- Payout minimums are low and depend on the method you choose, so smaller balances are paid sooner.
Watch-outs
- New sites need about 250,000 monthly users, per its requirements page, the highest entry bar we list.
- Testing takes time, and earnings can dip during the learning period before layouts settle.
- Its extra scripts can weigh on page speed, so watch your Core Web Vitals after switching it on.
- There are many settings and add-on products, and it is easy to enable more placements than your readers will tolerate.
Best for: A content site that meets Ezoic's new-site bar, or already monetizes with it, and wants more than AdSense without hand-tuning every placement.
About Media.net
Media.net runs a contextual ad network that matches ads to the words on your page rather than relying mainly on tracking the reader. It has no fixed traffic minimum but favours English-language content with US, UK and other Tier 1 readers, and our reference Tier 1 RPM for it is about $5.50.
Strengths
- Contextual matching means ads can still earn when cookies or device identifiers are restricted.
- It is often run alongside AdSense, giving a second source of demand for the same pages.
- Payout options include wire, PayPal and Payoneer, which helps publishers based outside the US.
Watch-outs
- Our tables show only display, native and sticky formats, with no video or interstitial.
- Its reference RPM is the lowest of the six web networks we model, and Tier 3 traffic earns very little.
- Approval leans on content language and audience location, so a non-English site may struggle to get in.
Best for: An English-language site with mostly US and UK readers, especially on commercial topics, that wants contextual demand next to AdSense.
Payout terms
| Ezoic | Media.net | |
|---|---|---|
| Threshold | Low minimum, set by payment method | Around $100 |
| Cycle | Monthly, net terms of 30 days or more | Monthly, about 30 days after month end |
| Methods | PayPal or bank transfer; typical terms, confirm in your own account | Wire, PayPal or Payoneer; typical terms, confirm in your own account |
Verdict
For sites that qualify for both, Ezoic is ahead in most niches on our numbers, with the biggest edge in Education, General. Media.net makes more sense where it is the only option your traffic allows or in General.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
Does Ezoic pay more than Media.net?
In our benchmark tables Ezoic earns more in 10 of 10 site niches for a balanced audience, with an average lead of about 69%. Your own results depend on category, region and setup.
Can I run Ezoic and Media.net together?
Sometimes. Managed networks often require exclusivity for display inventory, while AdSense can run alongside some other networks if policies allow. Check each network’s current terms before mixing them.