Ezoic vs Raptive: RPM, Requirements and Payouts

At a glance

Which wins in each niche

Each row runs 50,000 monthly sessions at two pages per session with the default display, in-article and sticky mix.

Ezoic leads in 0 of 10 niches and Raptive in 10. The widest gap is in Food & Recipes, where Raptive earns about 88% more. The closest race is Health & Wellness, where the two sit 88% apart.

How region changes the result

The same general site at 50,000 monthly sessions with three different audience splits.

Raptive stays ahead across all three audience splits, by 88% to 89%.

Entry requirements

Ezoic asks for roughly 250,000 users a month and Raptive for roughly 25,000 pageviews a month.

Ezoic / Raptive

About Ezoic

Ezoic is a publisher platform that tests ad placements and layouts automatically, using machine learning to decide what each visitor sees. Since February 2026 it has asked new sites for about 250,000 monthly users, with an Incubator route for smaller ones, and it supports all five web formats in our tables and carries a reference Tier 1 RPM of about $9.50.

Strengths

• Automated placement testing spares you from running every layout experiment by hand.
• Outstream video is available, which AdSense does not offer in our tables.
• Sites already monetizing with it before February 2026 are grandfathered, and smaller sites can apply to the Ezoic Incubator.
• Payout minimums are low and depend on the method you choose, so smaller balances are paid sooner.

Watch-outs

• New sites need about 250,000 monthly users, per its requirements page, the highest entry bar we list.
• Testing takes time, and earnings can dip during the learning period before layouts settle.
• Its extra scripts can weigh on page speed, so watch your Core Web Vitals after switching it on.
• There are many settings and add-on products, and it is easy to enable more placements than your readers will tolerate.

Best for: A content site that meets Ezoic's new-site bar, or already monetizes with it, and wants more than AdSense without hand-tuning every placement.

About Raptive

Raptive, formerly AdThrive, is a premium managed network for creator-led sites, with an entry bar of 25,000 monthly pageviews, cut from 100,000 in October 2025. Our model gives it the highest reference RPM of the six web networks, about $18.00 per 1,000 Tier 1 pageviews, with all five formats available.

Strengths

• Its reference Tier 1 RPM of about $18.00 is the top figure in our web tables.
• Accepted publishers usually get account management support rather than a self-serve dashboard alone.
• Video, sticky and interstitial formats are part of the setup, so each page can earn in several layers.
• Payment arrives roughly 45 days after month end, sooner than Mediavine's typical cycle.

Watch-outs

• Beyond the 25,000 pageview bar it looks for mostly US, UK, Canadian, Australian and New Zealand traffic and long-form original content, which keeps it out of reach for many young sites. See its announcement.
• It is built around Tier 1 audiences, and our Tier 3 estimate of about $2.10 shows how little a mostly overseas readership adds.
• Like other premium managed networks it typically expects display exclusivity, so check what you would need to remove.

Best for: An established creator site with long-form original content and most of its readers in the United States, United Kingdom, Canada, Australia or New Zealand.

Payout terms

Verdict

For sites that qualify for both, Raptive is ahead in most niches on our numbers, with the biggest edge in Food & Recipes, Gaming. Ezoic makes more sense where it is the only option your traffic allows or in General.

All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.