Ezoic vs Mediavine: RPM, Requirements and Payouts
For a general-interest site with 50,000 monthly sessions and a balanced audience, our tables put Mediavine about 78% ahead of Ezoic. Niche, region and entry requirements all change the picture.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
At a glance
| Ezoic | Mediavine | |
|---|---|---|
| Formats in our model | Display (banner), In-article / native, Sticky / anchor, Video (outstream), Interstitial | Display (banner), In-article / native, Sticky / anchor, Video (outstream), Interstitial |
| Page RPM, Tier 1 | $9.50 | $17.00 |
| Page RPM, Tier 2 | $4.00 | $7.00 |
| Page RPM, Tier 3 | $1.10 | $2.00 |
| Entry bar | 250,000 users a month | $5,000 USD a year in ad revenue |
| Payout threshold | Low minimum, set by payment method | Low minimum (around $25) |
Which wins in each niche
Each row runs 50,000 monthly sessions at two pages per session with the default display, in-article and sticky mix.
| Niche | Ezoic | Mediavine | Winner | Margin |
|---|---|---|---|---|
| Technology | $516 | $920 | Mediavine | 78% |
| Finance & Business | $853 | $1,520 | Mediavine | 78% |
| Health & Wellness | $494 | $880 | Mediavine | 78% |
| Food & Recipes | $471 | $840 | Mediavine | 78% |
| Travel | $427 | $760 | Mediavine | 78% |
| Gaming | $314 | $560 | Mediavine | 78% |
| Lifestyle | $382 | $680 | Mediavine | 78% |
| News & Entertainment | $292 | $520 | Mediavine | 78% |
| Education | $404 | $720 | Mediavine | 78% |
| General | $359 | $640 | Mediavine | 78% |
Ezoic leads in 0 of 10 niches and Mediavine in 10. The widest gap is in Gaming, where Mediavine earns about 78% more. The closest race is Education, where the two sit 78% apart.
How region changes the result
The same general site at 50,000 monthly sessions with three different audience splits.
| Ezoic | Mediavine | Winner | |
|---|---|---|---|
| Emerging-market lean | $225 | $402 | Mediavine |
| Balanced global mix | $359 | $640 | Mediavine |
| Tier 1 lean | $534 | $954 | Mediavine |
Mediavine stays ahead across all three audience splits, by 78% to 78%.
Entry requirements
Ezoic asks for roughly 250,000 users a month and Mediavine for roughly $5,000 USD a year in ad revenue.
Ezoic / Mediavine
About Ezoic
Ezoic is a publisher platform that tests ad placements and layouts automatically, using machine learning to decide what each visitor sees. Since February 2026 it has asked new sites for about 250,000 monthly users, with an Incubator route for smaller ones, and it supports all five web formats in our tables and carries a reference Tier 1 RPM of about $9.50.
Strengths
- Automated placement testing spares you from running every layout experiment by hand.
- Outstream video is available, which AdSense does not offer in our tables.
- Sites already monetizing with it before February 2026 are grandfathered, and smaller sites can apply to the Ezoic Incubator.
- Payout minimums are low and depend on the method you choose, so smaller balances are paid sooner.
Watch-outs
- New sites need about 250,000 monthly users, per its requirements page, the highest entry bar we list.
- Testing takes time, and earnings can dip during the learning period before layouts settle.
- Its extra scripts can weigh on page speed, so watch your Core Web Vitals after switching it on.
- There are many settings and add-on products, and it is easy to enable more placements than your readers will tolerate.
Best for: A content site that meets Ezoic's new-site bar, or already monetizes with it, and wants more than AdSense without hand-tuning every placement.
About Mediavine
Mediavine is a premium managed network for content sites, known particularly among food, lifestyle and travel bloggers. Its main programme asks for at least $5,000 in annual ad revenue, with Journey by Mediavine taking smaller sites from 1,000 Tier 1 sessions in 30 days, and in return our model gives it a reference Tier 1 RPM of about $17.00 with all five web formats.
Strengths
- Its reference RPM is more than double AdSense's in our tables, at about $17.00 against $7.00 in Tier 1.
- Publishers get dashboard controls over ad density, mobile placements and video rather than a fixed layout.
- Outstream video and a video player are part of the offer, which can add a sizeable layer on top of display.
- A low payout minimum of around $25 means modest monthly balances still get paid.
Watch-outs
- Payment arrives roughly 65 days after month end, the longest delay among the networks we list.
- The main programme asks for annual ad revenue rather than a traffic count, which rules out most new sites. Smaller sites start with Journey, its entry programme.
- It typically expects to be your main display ad partner, so running other display networks alongside it is usually not allowed.
Best for: An established food, lifestyle or travel blog with steady Tier 1 traffic that has reached the revenue bar or joined through Journey.
Payout terms
| Ezoic | Mediavine | |
|---|---|---|
| Threshold | Low minimum, set by payment method | Low minimum (around $25) |
| Cycle | Monthly, net terms of 30 days or more | Monthly, roughly 65 days after month end |
| Methods | PayPal or bank transfer; typical terms, confirm in your own account | Direct deposit or PayPal; typical terms, confirm in your own account |
Verdict
For sites that qualify for both, Mediavine is ahead in most niches on our numbers, with the biggest edge in Gaming, Lifestyle. Ezoic makes more sense where it is the only option your traffic allows or in General.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
Does Ezoic pay more than Mediavine?
In our benchmark tables Mediavine earns more in 10 of 10 site niches for a balanced audience, with an average lead of about 78%. Your own results depend on category, region and setup.
Can I run Ezoic and Mediavine together?
Sometimes. Managed networks often require exclusivity for display inventory, while AdSense can run alongside some other networks if policies allow. Check each network’s current terms before mixing them.