Ezoic vs Monumetric: RPM, Requirements and Payouts

At a glance

Which wins in each niche

Each row runs 50,000 monthly sessions at two pages per session with the default display, in-article and sticky mix.

Ezoic leads in 0 of 10 niches and Monumetric in 10. The widest gap is in Gaming, where Monumetric earns about 10% more. The closest race is Health & Wellness, where the two sit 10% apart.

How region changes the result

The same general site at 50,000 monthly sessions with three different audience splits.

Monumetric stays ahead across all three audience splits, by 10% to 10%.

Entry requirements

Ezoic asks for roughly 250,000 users a month and Monumetric for roughly 10,000 pageviews a month.

Ezoic / Monumetric

About Ezoic

Ezoic is a publisher platform that tests ad placements and layouts automatically, using machine learning to decide what each visitor sees. Since February 2026 it has asked new sites for about 250,000 monthly users, with an Incubator route for smaller ones, and it supports all five web formats in our tables and carries a reference Tier 1 RPM of about $9.50.

Strengths

• Automated placement testing spares you from running every layout experiment by hand.
• Outstream video is available, which AdSense does not offer in our tables.
• Sites already monetizing with it before February 2026 are grandfathered, and smaller sites can apply to the Ezoic Incubator.
• Payout minimums are low and depend on the method you choose, so smaller balances are paid sooner.

Watch-outs

• New sites need about 250,000 monthly users, per its requirements page, the highest entry bar we list.
• Testing takes time, and earnings can dip during the learning period before layouts settle.
• Its extra scripts can weigh on page speed, so watch your Core Web Vitals after switching it on.
• There are many settings and add-on products, and it is easy to enable more placements than your readers will tolerate.

Best for: A content site that meets Ezoic's new-site bar, or already monetizes with it, and wants more than AdSense without hand-tuning every placement.

About Monumetric

Monumetric is a managed ad partner for mid-sized sites, with a published entry bar of roughly 10,000 monthly pageviews. Its team handles placements and demand on your behalf, and our reference Tier 1 RPM is about $10.50 with all five web formats available.

Strengths

• The entry bar is lower than Raptive's or Ezoic's, so it is within reach of a site that is still growing.
• A managed team sets up and adjusts placements, which suits publishers who would rather not tune layouts themselves.
• Video and interstitial formats are offered as well as display, native and sticky.

Watch-outs

• Net terms of 30 to 60 days mean a longer wait between earning money and receiving it.
• Entry tiers for smaller sites may carry a setup fee or a minimum term, so read the agreement before you sign.
• Managed control means you have less freedom to change ad settings without going through the team.

Best for: A blog past roughly 10,000 monthly pageviews but short of the Raptive and Mediavine bars that wants managed ads with little hands-on work.

Payout terms

Verdict

For sites that qualify for both, Monumetric is ahead in most niches on our numbers, with the biggest edge in Gaming, News & Entertainment. Ezoic makes more sense where it is the only option your traffic allows or in General.

All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.