Ezoic Earnings for Technology Sites

Page RPM by region tier

Base RPM for Ezoic multiplied by the Technology multiplier of 1.15x, at the reference layout.

Technology readers are valuable but hard to reach

Tech sites cover reviews, how-to guides, software tutorials, buying advice and industry news, and readers often arrive from search with a precise problem: a setting they cannot find, or a laptop they are about to buy. That intent appeals to hardware brands, software companies and cloud providers, which is why our estimates put the niche at 1.15 times the reference RPM. Buying guides and comparison pages tend to out-earn news posts, because the advertiser can see the reader is close to a purchase.

The difficulty is that tech audiences run ad blockers more than most, and many read on a work desktop where a blocked page earns nothing. Pages built around code samples or numbered instructions also need careful layout. A display unit that pushes a command further down the screen, or shifts it while the reader is copying, frustrates people and drags down Core Web Vitals. Units placed between steps, plus a sidebar unit on desktop, usually work better than packing ads into the opening screen.

Long tutorials hold readers for minutes at a time, giving sticky and refreshing units room to earn, so dwell time can matter as much as raw pageviews. On review pages, affiliate links compete for the same attention as ads, so work out which earns more per page before filling every gap with both. Read ads and Core Web Vitals before adding units to template-heavy pages.

Estimated monthly earnings by traffic

Two pages per session, balanced region split, default format mix.

Seasonality through the year

Estimated earnings for each month at 50,000 monthly sessions, using the Technology seasonality curve.

The strongest month is November at about $682, and the weakest is January at about $413, a swing of 65%.

Technology pages earn most from late October to December, when product launches, Black Friday deals and gift buying overlap with the strongest ad prices of the year. Early-autumn phone and laptop launches bring a smaller lift. January is the weakest month for rates, although setup and troubleshooting guides often gain traffic as people configure devices they received as gifts. Summer is broadly flat, with back-to-school laptop searches giving August a modest boost.

Distance to the entry bar

Ezoic asks for roughly 250,000 users a month. A Technology site reaches that at about 250,000 sessions a month on our numbers, and at that size it would earn roughly $2,582 a month on Ezoic.

How Ezoic fits this category

At the reference layout Ezoic pays about $10.92 per 1,000 Tier 1 pageviews for this niche, 5% less than the middle of the six website networks. Ezoic supports outstream video in our model, which can add up to 40% to page RPM for sites with the traffic to attract video demand. It also offers a policy-compliant interstitial, which our tables count at 15% of reference RPM when switched on.

You sign up, add the site and choose an integration method; options have included a JavaScript snippet, a WordPress plugin and connecting through name servers or Cloudflare. Ezoic checks the site against its content standards and Google policies before ads serve. You then mark placeholders where ads may appear and let the testing run, ideally for a few weeks before you judge it. Set up the ads.txt redirect it provides and your payment method. The Ezoic revenue calculator gives a first estimate.

How Ezoic ranks for this niche

All six website networks at 50,000 monthly sessions, with each network’s entry bar checked against that traffic.

Practical tips

• Reserve space for every ad slot in your CSS so tutorials and code blocks never jump while the page loads.
• Give buying guides and comparisons priority in your content plan, since they attract higher-intent readers than news.
• Check your ad-block rate in analytics before estimating revenue from raw pageviews.

About Ezoic

Ezoic is a publisher platform that tests ad placements and layouts automatically, using machine learning to decide what each visitor sees. Since February 2026 it has asked new sites for about 250,000 monthly users, with an Incubator route for smaller ones, and it supports all five web formats in our tables and carries a reference Tier 1 RPM of about $9.50.

All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.