Quick answers on ad earnings
Direct answers to the questions people search for most, each backed by a table computed from the same benchmark data as the calculators.
Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Quick answers on ad earnings
- How much does AdMob pay per 1,000 impressions?Estimated AdMob eCPM per 1,000 impressions by ad format and region, what pushes the rate up or down, and how to work out what your own app could earn.Open
- How much does AdSense pay per 1,000 pageviews?Estimated AdSense page RPM per 1,000 pageviews by niche and reader location, with the layout, consent and seasonal factors that move your own figure.Open
- How many daily users does an app need to earn $1,000 a month from ads?Estimate the daily active users an app needs to earn $1,000 a month from ads, and see how region, ad formats and frequency change the answer.Open
- How much ad revenue does one app download earn?What a single app download is likely to earn from ads over its lifetime, and how retention, user location and ad formats shape that per-install value.Open
- What is the rewarded video eCPM in India?Estimated rewarded video eCPM for Indian app users by ad network, why Tier 3 rates are lower, and how to earn more from a large Indian audience.Open
- What is the AdMob eCPM in the United States?Estimated AdMob eCPM for US users by ad format, with the effect of iOS, app category, fill rate and the year-end advertising peak on your own figures.Open
- How much does a blog with 50,000 monthly pageviews earn?Estimated ad earnings for a blog with 50,000 monthly pageviews by network and niche, plus which ad networks a site of that size can realistically join.Open
- How much does a mobile game with 10,000 daily players earn from ads?Estimated ad revenue for a mobile game with 10,000 daily players, broken down by region and format, and the genre and pacing choices that change it.Open
- How much traffic do you need for Mediavine?What Mediavine asks for to join: the annual ad revenue requirement, the Journey programme for smaller sites, why the bar matters for RPM, and the networks to use while you grow.Open
- Which ad network pays most for hypercasual games?Which ad networks tend to pay most for hypercasual games, how they differ on eCPM and fill, and why mediation and player location matter more than any one name.Open
- Which ad network pays most for a finance blog?Which ad networks tend to pay most for finance blogs, the traffic each one asks for, and why reader location matters as much as the network you pick.Open
- How much does Unity Ads pay per rewarded video view?What one Unity Ads rewarded video view is likely to earn, how eCPM converts to a per-view figure, and the region, genre and placement factors behind it.Open