How much does AdSense pay per 1,000 pageviews?
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
The short answer
AdSense earnings per 1,000 pageviews, known as page RPM, vary mainly with your readers' location and your niche. Tier 1 traffic in a commercial niche can earn several dollars per 1,000 pageviews, while Tier 3 traffic usually earns around a dollar or less. Layout plays a part too. The table above shows our estimates for each case.
The numbers
| Niche | Tier 1 | Tier 2 | Tier 3 |
|---|---|---|---|
| Technology | $8.05 | $3.45 | $0.92 |
| Finance & Business | $13.30 | $5.70 | $1.52 |
| Health & Wellness | $7.70 | $3.30 | $0.88 |
| Food & Recipes | $7.35 | $3.15 | $0.84 |
| Travel | $6.65 | $2.85 | $0.76 |
| Gaming | $4.90 | $2.10 | $0.56 |
| Lifestyle | $5.95 | $2.55 | $0.68 |
| News & Entertainment | $4.55 | $1.95 | $0.52 |
| Education | $6.30 | $2.70 | $0.72 |
| General | $5.60 | $2.40 | $0.64 |
Finance & Business pages earn the most per 1,000 views at $13.30 in Tier 1, against News & Entertainment at $4.55, so niche alone changes AdSense income by about 2.9 times.
What moves the number
Page RPM is earnings divided by pageviews, multiplied by 1,000. It folds everything together: how many ads each page shows, how many are actually seen, how much advertisers bid and how often an ad is clicked. Our estimates assume a reference setup of four ads per page with about 60% viewability, so a page with fewer or poorly placed units will earn less than the table suggests.
Niche has a large effect because advertisers pay according to what your readers might buy. Finance and business content attracts the highest bids in our model, with technology and health also above the baseline, while gaming and news sit well below it. Location is the other big factor: a pageview from the US, UK, Canada or Australia is worth several times one from most of Asia, Africa or Latin America.
Seasonality, consent and page speed explain much of what remains. RPMs usually climb in the last quarter of the year and dip in January. In the EU and UK, readers who refuse personalised ads see cheaper ads. And a slow, cluttered page reduces viewability, which pulls RPM down even while traffic grows. Once your site has a few weeks of data, your AdSense reports will show your real RPM, which is the figure to plan with.
A practical way to check your own figure: in AdSense, open Reports, set the date range to the last 28 days and look at page RPM by country. If Tier 1 visitors earn several times more than the rest, growing that slice of your audience will lift income faster than adding ad units. Compare page RPM month on month rather than day on day, because single days swing with advertiser budgets.
Next steps
- Put your monthly pageviews and niche into the AdSense revenue calculator.
- See how your topic compares in the website RPM by niche guide.
- If your traffic is growing towards managed-network entry bars, read AdSense or Mediavine for bloggers.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.