What is the rewarded video eCPM in India?
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
The short answer
Rewarded video is usually the best-paying ad format in India, but because India is a Tier 3 market in our model, its eCPM is a small fraction of what the same ad earns in the US or UK. Rates vary by network, app category and platform, and the table above shows our estimate for each network.
The numbers
| Network | Android | iOS |
|---|---|---|
| Google AdMob | $0.73 | $0.95 |
| Unity Ads | $0.68 | $0.88 |
| AppLovin MAX | $0.84 | $1.09 |
| Meta Audience Network | $0.57 | $0.75 |
| ironSource / LevelPlay | $0.73 | $0.95 |
| Vungle / Liftoff | $0.63 | $0.82 |
| InMobi | $0.78 | $1.02 |
| Chartboost | $0.57 | $0.75 |
The highest rewarded eCPM in our India table is AppLovin MAX at $0.84 on Android; iOS figures are higher but iOS users are a small share of the market there.
What moves the number
India combines enormous volume with low prices per impression. Advertisers pay less per Indian user than per American user because typical purchase values are lower, and so many apps compete for attention that supply is plentiful. Rewarded video still stands out within that picture, because users choose to watch and usually finish the ad, which is exactly what advertisers want to pay for.
Several factors move the number. Network choice matters: networks with deep reach in Asia and emerging markets can fill Indian requests more reliably, and mediation that lets several networks bid usually lifts the average. iOS users, a small share of Indian smartphone owners, carry an uplift in our model. Category matters too, with finance apps and mid-core games attracting higher bids than hypercasual titles. Festival seasons such as Diwali tend to bring larger advertiser budgets for a few weeks.
Because each impression earns little, the way to grow income in India is usually to increase useful rewarded views rather than chase a higher rate. Place rewards where players genuinely want them, such as extra lives or doubled coins, and keep the app light enough to run well on entry-level phones so that ads load before users give up waiting.
Volume is the other side of the Indian market. Audiences are very large and engaged, so a well designed rewarded placement that players use several times a day can make up for the lower price per view. Hindi and regional-language apps often see deeper engagement than English-only ones, which helps, and keeping app-ads.txt and consent settings in order protects the demand you do get.
Next steps
- Model an India-heavy audience by sliding the geography setting towards Tier 3 in the revenue calculator.
- Compare rewarded rates across networks on the ad format pages.
- Read rewarded or interstitial ads for placement ideas that keep players happy.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.