How much does a blog with 50,000 monthly pageviews earn?
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
The short answer
A blog with 50,000 monthly pageviews usually earns a modest but useful amount from display ads. The figure depends mostly on where your readers are and what you write about: a finance blog with US readers can earn many times more than a general blog read mainly in Tier 3 countries. The table above shows our estimates by network.
The numbers
| Niche | Google AdSense | Ezoic | Media.net |
|---|---|---|---|
| Technology | $191 | $258 | $152 |
| Finance & Business | $315 | $427 | $252 |
| Health & Wellness | $183 | $247 | $146 |
| Food & Recipes | $174 | $236 | $139 |
| Travel | $158 | $213 | $126 |
| Gaming | $116 | $157 | $93 |
| Lifestyle | $141 | $191 | $113 |
| News & Entertainment | $108 | $146 | $86 |
| Education | $149 | $202 | $119 |
| General | $133 | $180 | $106 |
Across niches the AdSense estimate runs from $108 to $315 a month at this traffic, with Finance & Business at the top. At 50,000 pageviews a site already clears Raptive's published bar of 25,000 monthly pageviews, though traffic mix and content still decide approval. On AdSense it would earn about $1,594 a year, short of the $5,000 in annual ad revenue Mediavine asks for. The table sticks to networks any site can join.
What moves the number
Monthly earnings are simply pageviews divided by 1,000 and multiplied by your page RPM. The hard part is the RPM, which depends on niche, audience location, the number of ads per page and how many of them are actually seen. Our estimates assume four ads per page and 60% viewability; a lighter layout earns less, and a cluttered one can hurt both viewability and reader loyalty.
Network choice matters at this size. AdSense has no published traffic minimum, so it is open to a blog like yours. Monumetric publishes an entry bar of roughly 10,000 monthly pageviews. Raptive asks for 25,000 monthly pageviews, down from 100,000 in October 2025, so a blog at this level is above its traffic bar, although it also looks for mostly US, UK, Canadian, Australian and New Zealand readers and long-form original content. Mediavine's main programme asks for $5,000 in annual ad revenue, which a blog at this level may not have reached yet, but its Journey programme asks only for 1,000 sessions from Tier 1 countries in 30 days. Ezoic has asked new sites for about 250,000 monthly users since February 2026, so it is usually out of reach at this size except through its Incubator. Premium managed networks tend to pay higher RPMs, so crossing those bars is often the biggest single jump in income. Confirm current requirements on each network's own site.
Niche and readership explain most of the rest. Finance, technology and health attract higher bids in our model, while gaming and news sit lower. Readers in the US, UK, Canada and Australia are worth several times readers elsewhere. Seasonal swings are real too, with the strongest months usually at the end of the year.
Next steps
- Enter your pageviews, niche and audience mix in the AdSense revenue calculator.
- Check the likely RPM in the Mediavine RPM calculator and the traffic bar in the Raptive RPM calculator.
- Compare web networks side by side on the comparison pages.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.