Which ad network pays most for a finance blog?
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
The short answer
For a finance blog, premium managed networks such as Raptive and Mediavine usually pay the most in our estimates, provided you meet their traffic bars. Below those bars, Monumetric and AdSense are the realistic options, with Ezoic open mainly to larger sites. Finance is the highest-paying niche in our model, so reader location matters as much as the network. The table above shows our estimates.
The numbers
| Network | Monthly | Eligible |
|---|---|---|
| Raptive | $3,215 | Eligible |
| Mediavine | $3,040 | Eligible |
| Monumetric | $1,881 | Eligible |
| Ezoic | $1,706 | Below the bar |
| Google AdSense | $1,262 | Eligible |
| Media.net | $1,007 | Eligible |
At 100,000 sessions a finance site qualifies for 5 of the six networks, and the best of those is Raptive at about $3,215 a month.
What moves the number
Finance content earns well because advertisers in banking, insurance, investing and credit are willing to pay a lot to reach readers who are making money decisions. Our model gives finance and business the highest niche multiplier of all, so the same pageview is worth considerably more on a budgeting guide than on a gaming site.
Which network pays most depends on where you stand. Raptive asks for 25,000 monthly pageviews and Mediavine's main programme for $5,000 in annual ad revenue, with its Journey programme taking sites at 1,000 Tier 1 sessions in 30 days; both show the highest RPMs in our tables. Monumetric's published bar is about 10,000 monthly pageviews. Ezoic has asked new sites for about 250,000 monthly users since February 2026, AdSense has no published traffic minimum, and Media.net leans on English-language content with Tier 1 readers. Confirm every requirement on the network's own site, as they change.
Reader location is the other half of the answer. Finance advertisers concentrate their budgets on readers in the US, UK, Canada and Australia, so a finance blog read mostly in Tier 3 countries will earn much less than the niche's reputation suggests. Finance sites can also face closer content reviews from networks and advertisers, so clear sourcing and accurate, up-to-date information help with approval as well as with readers' trust. Strong, specific content also keeps readers on the page longer, which supports viewability and RPM.
Finance content attracts high bids because advertisers expect valuable customers, but it also draws closer policy and quality review. Clear authorship, sourced figures and up-to-date rates help with both approval and reader trust. Mixed traffic matters too: a finance site with mostly Tier 3 readers will earn far less than the niche label suggests, so check RPM by country before choosing a network.
Next steps
- Estimate your RPM with the Raptive RPM calculator and the Mediavine RPM calculator.
- See how finance compares with other topics in the website RPM by niche guide.
- If you are not yet at those bars, start with the AdSense revenue calculator.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.