Ad Revenue in Canada: eCPM and RPM Estimates
Canada sits in Tier 1 in our model, with a market multiplier of 0.90x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $20,481 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 1 (United States, United Kingdom, Australia, Canada)
- Market multiplier
- 0.90x
- Assumed iOS share
- 50%
Against the Tier 1 average this market earns about 10% less.
About the market
Canada is a Tier 1 market that benefits from sitting next door to the United States. Many North American campaigns target both countries together, so Canadian users see much of the same demand, although rates often land somewhat below US levels because the market is smaller. Finance, real estate, telecoms and retail advertisers are particularly active, and the end-of-year shopping season lifts prices here just as it does south of the border.
The device mix leans further towards iPhone than the global average, with iOS holding a strong position alongside Android. Language is the detail that most often catches publishers out. English dominates nationally, but Quebec is largely French-speaking, and French-language inventory draws a narrower pool of advertisers. If your app or site serves both groups, consider localising rather than relying on English alone, because engagement rather than raw installs is what lifts ad income. Privacy rules, notably in Quebec, have tightened in recent years, so keep your consent flow current.
Estimated mobile eCPM in Canada
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $11.80 | $7.87 | $0.88 |
| Unity Ads | $12.78 | $8.85 | $0.79 |
| AppLovin MAX | $14.26 | $9.64 | $1.08 |
| Meta Audience Network | $10.32 | $7.37 | $0.84 |
| ironSource / LevelPlay | $12.29 | $8.36 | $0.84 |
| Vungle / Liftoff | $11.80 | $8.06 | $0.69 |
| InMobi | $8.85 | $5.90 | $0.64 |
| Chartboost | $9.83 | $7.08 | $0.69 |
Rewarded video spans $8.85 to $14.26 across the networks here, a spread of 61% between the lowest and highest table. Among other Tier 1 markets in our list, the closest in price is Australia and the furthest is United States.
Estimated website RPM in Canada
Page RPM for a general-interest site with readers in Canada, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $5.04 |
| Ezoic | $6.84 |
| Media.net | $3.96 |
| Monumetric | $7.56 |
| Mediavine | $12.24 |
| Raptive | $12.96 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in Canada.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $2,048 | $2,549 | $2,052 |
| 10,000 | $20,481 | $25,486 | $20,516 |
| 100,000 | $204,807 | $254,858 | $205,161 |
Getting paid from Canada
Canadian publishers are usually paid by electronic transfer into a local bank account, sometimes in Canadian dollars and sometimes in US dollars depending on the network. A US-dollar account at a Canadian bank can avoid an immediate conversion. Some networks offer wire or PayPal instead. Fees and options vary by bank, so check each network's payment settings before your first payout is due.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in Canada?
Between about $8.85 and $14.26 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in Canada earn?
About $20,481 a month on AdMob and $25,486 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in Canada earn?
About $5.04 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $504.