Ad Revenue in United States: eCPM and RPM Estimates
United States sits in Tier 1 in our model, with a market multiplier of 1.25x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $28,816 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 1 (United States, United Kingdom, Australia, Canada)
- Market multiplier
- 1.25x
- Assumed iOS share
- 55%
Against the Tier 1 average this market earns about 25% more.
About the market
The United States is the reference market for almost every ad network, and it sits in Tier 1 in our model. Brands, app install advertisers, retailers and financial services firms all bid hard for American users, so auctions are deep and fill is rarely a problem. That depth is why the US usually sets the top of any eCPM or RPM range you see on this site. Seasonal swings are sharp, though: rates tend to climb through the autumn into the holiday shopping period and dip in January when budgets reset.
Device ownership is unusually balanced. iPhones hold a far larger share here than in most countries, close to an even split with Android, and iOS users have historically drawn higher bids, which our calculator reflects with a platform uplift. English is the default language for nearly all campaigns, though Spanish-language demand is substantial too. Spending power is high, which helps finance, health and shopping content. The flip side is competition: plenty of other publishers chase the same users, so quality and retention decide how much of that demand you capture.
Estimated mobile eCPM in United States
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $16.60 | $11.07 | $1.25 |
| Unity Ads | $17.98 | $12.45 | $1.11 |
| AppLovin MAX | $20.06 | $13.56 | $1.52 |
| Meta Audience Network | $14.53 | $10.38 | $1.18 |
| ironSource / LevelPlay | $17.29 | $11.76 | $1.18 |
| Vungle / Liftoff | $16.60 | $11.34 | $0.97 |
| InMobi | $12.45 | $8.30 | $0.90 |
| Chartboost | $13.83 | $9.96 | $0.97 |
Rewarded video spans $12.45 to $20.06 across the networks here, a spread of 61% between the lowest and highest table. Among other Tier 1 markets in our list, the closest in price is United Kingdom and the furthest is Canada.
Estimated website RPM in United States
Page RPM for a general-interest site with readers in United States, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $7.00 |
| Ezoic | $9.50 |
| Media.net | $5.50 |
| Monumetric | $10.50 |
| Mediavine | $17.00 |
| Raptive | $18.00 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in United States.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $2,882 | $3,586 | $2,887 |
| 10,000 | $28,816 | $35,859 | $28,866 |
| 100,000 | $288,164 | $358,587 | $288,663 |
Getting paid from United States
Most US publishers are paid by ACH or direct deposit into a domestic bank account, which is usually the cheapest route because no currency conversion is involved. US networks will ask a US person for a W-9 tax form rather than a W-8BEN. Wire and PayPal remain options with some networks. Fees and options vary by bank, so check the payment settings in each network before your first payout.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in United States?
Between about $12.45 and $20.06 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in United States earn?
About $28,816 a month on AdMob and $35,859 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in United States earn?
About $7.00 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $700.