Ad Revenue in Sweden: eCPM and RPM Estimates

Market profile

Region tier

Tier 2 (Western Europe and developed Asia-Pacific (Japan, South Korea, Singapore, New Zealand))

Market multiplier

1.10x

Assumed iOS share

45%

Against the Tier 2 average this market earns about 10% more.

About the market

Sweden is a Tier 2 country with a small population and a very digital economy. Fintech, e-commerce, gaming, telecoms and consumer electronics brands are strong advertisers, and Stockholm has produced several global app and games companies, so app install campaigns are common. Licensed online gambling is a regulated market with its own marketing rules, which shapes which betting advertisers appear and how. Seasonality follows the northern European pattern: autumn builds towards Black Friday and Christmas, and July, when much of the country takes its main holiday, is noticeably slow for business content. Swedes pay by card, phone and app almost everywhere, which suits mobile commerce and keeps shopping-related ad demand healthy through the year.

Nearly everyone speaks good English, yet Swedish content still earns more trust, and Swedish is partly understood in Norway and Denmark. iPhones hold a large share of smartphones, so app revenue gets a useful platform uplift, although Android is still big enough that you should test on both. GDPR applies, and the Swedish Post and Telecom Authority oversees the cookie rules, so a clear consent banner is expected. Users are at ease with technology but wary of intrusive ads, which makes native and well-placed in-content formats a safer choice than aggressive overlays. Technology, home and DIY, personal finance, health and outdoor content tend to find dependable demand. Because the audience is small, check how much of your Swedish-language traffic comes from Finland or abroad.

Estimated mobile eCPM in Sweden

Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.

Rewarded video spans $4.74 to $6.88 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 2 markets in our list, the closest in price is South Korea and the furthest is Spain.

Estimated website RPM in Sweden

Page RPM for a general-interest site with readers in Sweden, at the reference layout.

What an app earns there

Monthly estimates for a casual game with its typical ad setup, all users in Sweden.

Getting paid from Sweden

Swedish publishers are usually paid into a Swedish bank account, often by an international transfer in US dollars or euros that the bank converts to kronor. Swedish banks generally handle incoming foreign payments smoothly, and many people hold a euro or dollar account to delay conversion. Specialist transfer providers can undercut bank margins. Fees and options vary by bank, so check each network's payment settings to see which currencies and payout methods are offered.

All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.