Ad Revenue in Germany: eCPM and RPM Estimates
Germany sits in Tier 2 in our model, with a market multiplier of 1.15x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $10,517 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 2 (Western Europe and developed Asia-Pacific (Japan, South Korea, Singapore, New Zealand))
- Market multiplier
- 1.15x
- Assumed iOS share
- 35%
Against the Tier 2 average this market earns about 15% more.
About the market
Germany is the largest economy in Europe and a solid Tier 2 market in our tables. Car makers, retailers, insurers and software firms buy a lot of digital inventory, and German-language campaigns are generally well funded. eCPMs usually sit below Tier 1 but comfortably above most of Eastern Europe. German users have a reputation for caution about personal data, and that shows up in how they respond to consent requests.
Android holds the majority of smartphones, though iPhones have a meaningful share, so most app revenue will arrive at our Tier 2 Android rates with a modest iOS boost. Language is a real lever: German readers often prefer German content, and English-only sites and apps reach a smaller slice of the market. Under GDPR every user must be asked for consent, and a share will decline personalised ads, which pulls down average rates. A clear, honest consent message and well-placed formats tend to matter more here than adding extra ad units. Technology, motoring and personal finance content usually attracts steady demand.
Estimated mobile eCPM in Germany
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $6.04 | $3.86 | $0.48 |
| Unity Ads | $6.28 | $4.10 | $0.42 |
| AppLovin MAX | $7.00 | $4.59 | $0.54 |
| Meta Audience Network | $5.31 | $3.62 | $0.46 |
| ironSource / LevelPlay | $6.04 | $3.98 | $0.46 |
| Vungle / Liftoff | $5.79 | $3.86 | $0.36 |
| InMobi | $5.07 | $3.38 | $0.36 |
| Chartboost | $4.83 | $3.50 | $0.36 |
Rewarded video spans $4.83 to $7.00 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 2 markets in our list, the closest in price is Denmark and the furthest is Spain.
Estimated website RPM in Germany
Page RPM for a general-interest site with readers in Germany, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $2.76 |
| Ezoic | $3.68 |
| Media.net | $2.21 |
| Monumetric | $4.05 |
| Mediavine | $6.44 |
| Raptive | $6.81 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in Germany.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $1,052 | $1,247 | $1,008 |
| 10,000 | $10,517 | $12,467 | $10,085 |
| 100,000 | $105,172 | $124,675 | $100,848 |
Getting paid from Germany
German publishers are usually paid by bank transfer. Payments in euros typically travel via SEPA, which is cheap, but many ad networks pay in dollars, so the conversion step is where costs appear. Some publishers keep a multi-currency account to control when they convert. Fees and options vary by bank, so check each network's payment settings for the currencies and routes it supports.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in Germany?
Between about $4.83 and $7.00 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in Germany earn?
About $10,517 a month on AdMob and $12,467 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in Germany earn?
About $2.76 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $276.