Ad Revenue in Spain: eCPM and RPM Estimates
Spain sits in Tier 2 in our model, with a market multiplier of 0.75x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $6,580 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 2 (Western Europe and developed Asia-Pacific (Japan, South Korea, Singapore, New Zealand))
- Market multiplier
- 0.75x
- Assumed iOS share
- 20%
Against the Tier 2 average this market earns about 25% less.
About the market
Spain is treated as Tier 2 on this site, although its rates often fall towards the lower end of the Western European range. Advertiser demand comes from retail, telecoms, tourism and banking, and summer travel campaigns give some niches a seasonal lift. The real advantage for Spanish publishers is language: Spanish-language content can also reach Latin America and the large Hispanic audience in the United States.
Android is clearly the dominant platform, with iOS a smaller share than in northern Europe, so app income will lean on Android rates. That language reach cuts both ways. A Spanish-language app or blog may attract many readers from Mexico, Argentina or Colombia, where eCPMs sit in Tier 3, so your blended rate depends heavily on where your Spanish speakers actually are. Check your analytics by country rather than by language before you estimate. GDPR consent applies here as across the EU, and football, food, travel and personal finance remain dependable topics.
Estimated mobile eCPM in Spain
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $3.78 | $2.42 | $0.30 |
| Unity Ads | $3.93 | $2.57 | $0.26 |
| AppLovin MAX | $4.38 | $2.87 | $0.34 |
| Meta Audience Network | $3.32 | $2.27 | $0.29 |
| ironSource / LevelPlay | $3.78 | $2.49 | $0.29 |
| Vungle / Liftoff | $3.63 | $2.42 | $0.23 |
| InMobi | $3.17 | $2.11 | $0.23 |
| Chartboost | $3.02 | $2.19 | $0.23 |
Rewarded video spans $3.02 to $4.38 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 2 markets in our list, the closest in price is Italy and the furthest is Switzerland.
Estimated website RPM in Spain
Page RPM for a general-interest site with readers in Spain, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $1.80 |
| Ezoic | $2.40 |
| Media.net | $1.44 |
| Monumetric | $2.64 |
| Mediavine | $4.20 |
| Raptive | $4.44 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in Spain.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $658 | $780 | $631 |
| 10,000 | $6,580 | $7,800 | $6,309 |
| 100,000 | $65,797 | $77,998 | $63,092 |
Getting paid from Spain
Spanish publishers are generally paid by bank transfer into a euro account, through SEPA when a network pays in euros and through an international transfer with a currency conversion when it pays in dollars. PayPal and multi-currency accounts are popular for smaller networks. Fees and options vary by bank, so check each network's payment settings for the routes available to Spanish accounts.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in Spain?
Between about $3.02 and $4.38 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in Spain earn?
About $6,580 a month on AdMob and $7,800 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in Spain earn?
About $1.80 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $180.