Ad Revenue in South Korea: eCPM and RPM Estimates
South Korea sits in Tier 2 in our model, with a market multiplier of 1.10x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $9,787 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 2 (Western Europe and developed Asia-Pacific (Japan, South Korea, Singapore, New Zealand))
- Market multiplier
- 1.10x
- Assumed iOS share
- 25%
Against the Tier 2 average this market earns about 10% more.
About the market
South Korea is a Tier 2 market in our tables with very high smartphone use and fast mobile networks. Gaming is central to the culture, from mobile role-playing games to casual titles, and game publishers, e-commerce firms and telecoms companies are major digital advertisers. Local platforms such as Naver and Kakao hold a large part of the domestic ad market, so global networks see only a portion of total demand.
Android dominates, helped by Samsung being a domestic brand, while iOS holds a smaller but loyal share. Korean users expect fully localised content, and expectations around app quality and speed are high, so rough edges are noticed quickly. For game developers, this market can reward rewarded video and well-paced interstitials, because players are used to monetised mobile games and understand the trade. Privacy law is strict, so check that your consent and data handling meet local requirements as well as each network's own policies.
Estimated mobile eCPM in South Korea
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $5.62 | $3.59 | $0.45 |
| Unity Ads | $5.84 | $3.82 | $0.39 |
| AppLovin MAX | $6.52 | $4.27 | $0.51 |
| Meta Audience Network | $4.94 | $3.37 | $0.43 |
| ironSource / LevelPlay | $5.62 | $3.71 | $0.43 |
| Vungle / Liftoff | $5.39 | $3.59 | $0.34 |
| InMobi | $4.72 | $3.15 | $0.34 |
| Chartboost | $4.49 | $3.26 | $0.34 |
Rewarded video spans $4.49 to $6.52 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 2 markets in our list, the closest in price is Sweden and the furthest is Spain.
Estimated website RPM in South Korea
Page RPM for a general-interest site with readers in South Korea, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $2.64 |
| Ezoic | $3.52 |
| Media.net | $2.11 |
| Monumetric | $3.87 |
| Mediavine | $6.16 |
| Raptive | $6.51 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in South Korea.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $979 | $1,160 | $938 |
| 10,000 | $9,787 | $11,602 | $9,384 |
| 100,000 | $97,868 | $116,017 | $93,845 |
Getting paid from South Korea
Korean publishers are usually paid by international bank transfer in US dollars, which the receiving bank converts to won unless you hold a foreign currency account. Banks may ask about the nature of incoming foreign payments, so keep your network statements handy. Some networks also support PayPal. Fees and options vary by bank, so check each network's payment settings and compare receiving charges before your first payout.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in South Korea?
Between about $4.49 and $6.52 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in South Korea earn?
About $9,787 a month on AdMob and $11,602 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in South Korea earn?
About $2.64 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $264.