Ad Revenue in France: eCPM and RPM Estimates
France sits in Tier 2 in our model, with a market multiplier of 0.95x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $8,570 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 2 (Western Europe and developed Asia-Pacific (Japan, South Korea, Singapore, New Zealand))
- Market multiplier
- 0.95x
- Assumed iOS share
- 30%
Against the Tier 2 average this market earns about 5% less.
About the market
France is a large Tier 2 market with a strong domestic advertising industry. Retail, telecoms, food, luxury and travel brands are active online, and French-language campaigns form a market of their own that extends to Belgium, Switzerland, Canada and parts of Africa. That wider francophone reach is useful if your content travels, although readers in French-speaking African countries will usually earn at Tier 3 rates.
Android leads the device mix, with iOS holding a solid minority, which is typical of Western Europe. French users generally prefer content in French, and the national privacy regulator has been active on cookie consent, so a banner that makes refusing as easy as accepting is expected. In practice a portion of your traffic will see non-personalised ads at lower prices, and you should plan for that rather than treat it as a fault. August holidays can soften traffic in some business niches, while food, parenting, home and travel content tends to hold up well through the year.
Estimated mobile eCPM in France
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $4.92 | $3.15 | $0.39 |
| Unity Ads | $5.12 | $3.34 | $0.34 |
| AppLovin MAX | $5.71 | $3.74 | $0.44 |
| Meta Audience Network | $4.33 | $2.95 | $0.37 |
| ironSource / LevelPlay | $4.92 | $3.25 | $0.37 |
| Vungle / Liftoff | $4.72 | $3.15 | $0.30 |
| InMobi | $4.13 | $2.75 | $0.30 |
| Chartboost | $3.93 | $2.85 | $0.30 |
Rewarded video spans $3.93 to $5.71 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 2 markets in our list, the closest in price is Belgium and the furthest is Switzerland.
Estimated website RPM in France
Page RPM for a general-interest site with readers in France, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $2.28 |
| Ezoic | $3.04 |
| Media.net | $1.82 |
| Monumetric | $3.34 |
| Mediavine | $5.32 |
| Raptive | $5.62 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in France.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $857 | $1,016 | $822 |
| 10,000 | $8,570 | $10,159 | $8,218 |
| 100,000 | $85,702 | $101,594 | $82,178 |
Getting paid from France
French publishers mostly receive network payments by bank transfer into a euro account, with SEPA keeping euro-area transfers inexpensive. Where a network pays in US dollars, your bank converts the funds, and the rate it applies is the cost to watch. PayPal is common with smaller networks. Fees and options vary by bank, so check each network's payment settings before choosing a route.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in France?
Between about $3.93 and $5.71 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in France earn?
About $8,570 a month on AdMob and $10,159 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in France earn?
About $2.28 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $228.