Ad Revenue in Japan: eCPM and RPM Estimates
Japan sits in Tier 2 in our model, with a market multiplier of 1.30x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $12,857 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 2 (Western Europe and developed Asia-Pacific (Japan, South Korea, Singapore, New Zealand))
- Market multiplier
- 1.30x
- Assumed iOS share
- 65%
Against the Tier 2 average this market earns about 30% more.
About the market
Japan is one of the most valuable app markets in the world and Tier 2 in our model, although for games in particular it can behave more like a Tier 1 country. Players spend heavily on mobile games, and advertisers with game, e-commerce, finance and entertainment campaigns compete for their attention. Domestic ad platforms are strong alongside the global networks, so not all demand flows through the names on this site.
iPhones are unusually popular, holding a larger share of smartphones than in most of Asia, so a Japanese audience often benefits from the iOS uplift in our calculator. Language is the main barrier to entry: users expect polished Japanese text, and machine translation tends to show. Audiences reward careful design, consistent updates and long-running content, and time spent commuting by train supports mobile reading and gaming. If you localise properly, retention rather than raw volume is what turns Japanese users into steady ad income.
Estimated mobile eCPM in Japan
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $7.38 | $4.72 | $0.59 |
| Unity Ads | $7.67 | $5.02 | $0.52 |
| AppLovin MAX | $8.56 | $5.61 | $0.66 |
| Meta Audience Network | $6.49 | $4.43 | $0.56 |
| ironSource / LevelPlay | $7.38 | $4.87 | $0.56 |
| Vungle / Liftoff | $7.08 | $4.72 | $0.44 |
| InMobi | $6.20 | $4.13 | $0.44 |
| Chartboost | $5.90 | $4.28 | $0.44 |
Rewarded video spans $5.90 to $8.56 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 2 markets in our list, the closest in price is Switzerland and the furthest is Spain.
Estimated website RPM in Japan
Page RPM for a general-interest site with readers in Japan, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $3.12 |
| Ezoic | $4.16 |
| Media.net | $2.50 |
| Monumetric | $4.58 |
| Mediavine | $7.28 |
| Raptive | $7.70 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in Japan.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $1,286 | $1,524 | $1,233 |
| 10,000 | $12,857 | $15,242 | $12,329 |
| 100,000 | $128,574 | $152,416 | $123,287 |
Getting paid from Japan
Japanese publishers are generally paid by bank transfer, with Google offering electronic transfer in Japan and other networks often sending international wires in dollars. Incoming overseas transfers can attract receiving charges at Japanese banks, and some banks ask for details about the purpose of the payment. Fees and options vary by bank, so check each network's payment settings and ask your bank about incoming remittance charges.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in Japan?
Between about $5.90 and $8.56 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in Japan earn?
About $12,857 a month on AdMob and $15,242 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in Japan earn?
About $3.12 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $312.