Ad Revenue in Norway: eCPM and RPM Estimates

Market profile

Region tier

Tier 2 (Western Europe and developed Asia-Pacific (Japan, South Korea, Singapore, New Zealand))

Market multiplier

1.25x

Assumed iOS share

50%

Against the Tier 2 average this market earns about 25% more.

About the market

Norway is a Tier 2 country with a wealthy, well-connected population and strong consumer spending. Oil and gas income, a large public sector and high wages mean advertisers value its users, and banking, insurance, retail, telecoms, travel and energy brands are among the active buyers. Norwegians travel a lot and shop across borders online, so travel and fashion campaigns do well. The calendar has its own rhythm: Easter is a major holiday when many head to mountain cabins, July is quiet, and autumn leads into Black Friday and Christmas. The market is small, so volume rather than price per user is the constraint, and a Norwegian-only audience will reach a ceiling sooner than one that also draws readers from elsewhere.

Norwegian has two written forms, Bokmål and Nynorsk, and Bokmål is far more common online. English is widely understood, but local-language content builds trust and is easier for advertisers to target. Norway is outside the EU but inside the European Economic Area, so GDPR applies, and the Norwegian Data Protection Authority is an active regulator. iPhones hold a very large share of smartphones, so the platform mix tilts towards iOS and lifts blended app rates. Outdoor pursuits, cars, personal finance, home and technology content work well, and short mobile reading sessions suit in-article and sticky formats better than long-scroll layouts. Weather-driven and seasonal outdoor topics can bring sharp, short traffic spikes.

Estimated mobile eCPM in Norway

Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.

Rewarded video spans $5.46 to $7.92 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 2 markets in our list, the closest in price is Japan and the furthest is Spain.

Estimated website RPM in Norway

Page RPM for a general-interest site with readers in Norway, at the reference layout.

What an app earns there

Monthly estimates for a casual game with its typical ad setup, all users in Norway.

Getting paid from Norway

Norwegian publishers are paid by bank transfer into a krone account, usually after the bank converts a dollar or euro payment. Norway is outside the euro area, so the exchange margin is the main cost to watch. Many people keep a foreign currency account or use a transfer specialist to control timing. Fees and options vary by bank, so check each network's payment settings for the currencies and routes it supports.

All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.