Ad Revenue in Denmark: eCPM and RPM Estimates
Denmark sits in Tier 2 in our model, with a market multiplier of 1.15x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $10,946 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 2 (Western Europe and developed Asia-Pacific (Japan, South Korea, Singapore, New Zealand))
- Market multiplier
- 1.15x
- Assumed iOS share
- 50%
Against the Tier 2 average this market earns about 15% more.
About the market
Denmark is a Tier 2 market with high incomes, near-universal internet access and a habit of paying for almost everything on a phone. Retail, telecoms, energy, banking, travel, food delivery and online betting are active advertisers, and the licensed gambling market is regulated, which limits what betting brands can run. The calendar is shaped by a long Christmas build-up, with Black Friday firmly established, and a July holiday period when business traffic dips. Danes take an interest in cycling, design, food and home improvement, and those topics draw reliable advertiser interest. The audience is small, so fill and price depend more on how many local brands happen to be bidding at a given moment than they do in larger markets.
Danish is the working language of most campaigns, though English is spoken fluently by most younger people. iPhones hold a large share of smartphones, so app revenue has a healthy iOS element, and MobilePay has made mobile commerce routine. GDPR applies, and the Danish Data Protection Agency expects clear consent for advertising cookies, so allow for a share of visitors who decline personalised ads. Content for Danish readers should use Danish spelling and local references, since a rough translation from Swedish or German is quickly spotted. Health, home, finance, travel and family content perform steadily, and weather-driven outdoor content can spike when the sun finally appears. A clean, fast mobile layout matters, because Danish readers are quick to leave pages that feel cluttered.
Estimated mobile eCPM in Denmark
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $6.28 | $4.02 | $0.50 |
| Unity Ads | $6.53 | $4.27 | $0.44 |
| AppLovin MAX | $7.29 | $4.77 | $0.57 |
| Meta Audience Network | $5.53 | $3.77 | $0.48 |
| ironSource / LevelPlay | $6.28 | $4.15 | $0.48 |
| Vungle / Liftoff | $6.03 | $4.02 | $0.38 |
| InMobi | $5.28 | $3.52 | $0.38 |
| Chartboost | $5.03 | $3.64 | $0.38 |
Rewarded video spans $5.03 to $7.29 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 2 markets in our list, the closest in price is Germany and the furthest is Spain.
Estimated website RPM in Denmark
Page RPM for a general-interest site with readers in Denmark, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $2.76 |
| Ezoic | $3.68 |
| Media.net | $2.21 |
| Monumetric | $4.05 |
| Mediavine | $6.44 |
| Raptive | $6.81 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in Denmark.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $1,095 | $1,298 | $1,050 |
| 10,000 | $10,946 | $12,975 | $10,496 |
| 100,000 | $109,455 | $129,752 | $104,955 |
Getting paid from Denmark
Danish publishers are usually paid into a Danish bank account. The krone is closely tied to the euro, so euro payments are comparatively easy to handle, while dollar payments are converted at the bank's own rate. Specialist transfer providers and multi-currency accounts are common ways to trim the margin. Fees and options vary by bank, so check each network's payment settings for the currencies and payout methods on offer.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in Denmark?
Between about $5.03 and $7.29 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in Denmark earn?
About $10,946 a month on AdMob and $12,975 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in Denmark earn?
About $2.76 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $276.