Ad Revenue in Turkey: eCPM and RPM Estimates
Turkey sits in Tier 3 in our model, with a market multiplier of 0.70x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $1,651 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 3 (Rest of Asia, Latin America, Africa and Eastern Europe)
- Market multiplier
- 0.70x
- Assumed iOS share
- 15%
Against the Tier 3 average this market earns about 30% less.
About the market
Turkey bridges Europe and Asia and sits in Tier 3 in our model. Its large, young and highly connected population makes it attractive for mobile games, and the country also has a well-known game development scene, particularly in casual and hypercasual titles built for global audiences. Local advertisers include retail, banking, telecoms and app publishers.
Android has a clear majority, with iOS holding a noticeable minority among wealthier users. Turkish is the main language, and users respond far better to localised content than to English. The lira has moved sharply in recent years, which squeezes local advertiser budgets in dollar terms but also means income paid in dollars by global networks has held its value for Turkish publishers. Football and social content draw big audiences, and mobile games with rewarded video tend to do well because players are familiar with the format. If you develop here, your players' location matters far more than your own.
Estimated mobile eCPM in Turkey
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $0.97 | $0.63 | $0.07 |
| Unity Ads | $0.90 | $0.63 | $0.06 |
| AppLovin MAX | $1.11 | $0.69 | $0.08 |
| Meta Audience Network | $0.76 | $0.56 | $0.06 |
| ironSource / LevelPlay | $0.97 | $0.63 | $0.07 |
| Vungle / Liftoff | $0.83 | $0.56 | $0.06 |
| InMobi | $1.04 | $0.69 | $0.08 |
| Chartboost | $0.76 | $0.56 | $0.06 |
Rewarded video spans $0.76 to $1.11 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 3 markets in our list, the closest in price is Thailand and the furthest is Saudi Arabia.
Estimated website RPM in Turkey
Page RPM for a general-interest site with readers in Turkey, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $0.45 |
| Ezoic | $0.62 |
| Media.net | $0.39 |
| Monumetric | $0.67 |
| Mediavine | $1.12 |
| Raptive | $1.18 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in Turkey.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $165 | $194 | $149 |
| 10,000 | $1,651 | $1,936 | $1,487 |
| 100,000 | $16,511 | $19,363 | $14,868 |
Getting paid from Turkey
Turkish publishers usually receive dollar payments by international transfer into a bank account, and many keep a foreign currency account so they can choose when to convert to lira. Wallet availability has changed over the years, and PayPal has not operated for Turkish users for some time, so do not assume a route that worked elsewhere is open. Fees and options vary by bank; check each network's payment settings.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in Turkey?
Between about $0.76 and $1.11 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in Turkey earn?
About $1,651 a month on AdMob and $1,936 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in Turkey earn?
About $0.45 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $45.