Ad Revenue in Vietnam: eCPM and RPM Estimates
Vietnam sits in Tier 3 in our model, with a market multiplier of 0.50x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $1,196 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 3 (Rest of Asia, Latin America, Africa and Eastern Europe)
- Market multiplier
- 0.50x
- Assumed iOS share
- 20%
Against the Tier 3 average this market earns about 50% less.
About the market
Vietnam is a Tier 3 market with a fast-growing digital economy and one of the most active mobile game development communities in Southeast Asia. Many studios there build casual and hypercasual games for players worldwide, so the country matters as much as a source of apps as it does as an audience. Domestic advertisers include e-commerce, fintech and consumer brands.
Android leads, though iPhones have a sizeable following in big cities such as Ho Chi Minh City and Hanoi. Vietnamese is the language users expect, and social platforms play a large role in how apps are discovered and shared. If you are a Vietnamese developer, remember that revenue depends on where your players are, not where you are: a game played mostly in the US earns at Tier 1 rates wherever the studio sits. For a local audience, rates are modest and volume matters most, so efficient ad loading and good retention carry more weight than squeezing in extra placements.
Estimated mobile eCPM in Vietnam
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $0.70 | $0.45 | $0.05 |
| Unity Ads | $0.65 | $0.45 | $0.05 |
| AppLovin MAX | $0.81 | $0.50 | $0.06 |
| Meta Audience Network | $0.55 | $0.40 | $0.05 |
| ironSource / LevelPlay | $0.70 | $0.45 | $0.05 |
| Vungle / Liftoff | $0.60 | $0.40 | $0.04 |
| InMobi | $0.76 | $0.50 | $0.06 |
| Chartboost | $0.55 | $0.40 | $0.04 |
Rewarded video spans $0.55 to $0.81 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 3 markets in our list, the closest in price is Nigeria and the furthest is Saudi Arabia.
Estimated website RPM in Vietnam
Page RPM for a general-interest site with readers in Vietnam, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $0.32 |
| Ezoic | $0.44 |
| Media.net | $0.28 |
| Monumetric | $0.48 |
| Mediavine | $0.80 |
| Raptive | $0.84 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in Vietnam.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $120 | $140 | $108 |
| 10,000 | $1,196 | $1,403 | $1,077 |
| 100,000 | $11,963 | $14,030 | $10,772 |
Getting paid from Vietnam
Vietnamese publishers commonly receive network payments by international transfer to a local bank, which converts dollars to dong, or keep a foreign currency account where permitted. Banks may ask for documents explaining the source of incoming funds. Payment providers with receiving accounts are another route. Fees and options vary by bank, so check each network's payment settings before your first payout.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in Vietnam?
Between about $0.55 and $0.81 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in Vietnam earn?
About $1,196 a month on AdMob and $1,403 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in Vietnam earn?
About $0.32 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $32.