Ad Revenue in Brazil: eCPM and RPM Estimates
Brazil sits in Tier 3 in our model, with a market multiplier of 1.25x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $2,948 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 3 (Rest of Asia, Latin America, Africa and Eastern Europe)
- Market multiplier
- 1.25x
- Assumed iOS share
- 15%
Against the Tier 3 average this market earns about 25% more.
About the market
Brazil is the largest audience in Latin America and a Tier 3 country in our model. Rates per impression are far below Tier 1, but the sheer number of users makes it a meaningful revenue source, especially for games. E-commerce, fintech and mobile game advertisers are all active, and app install campaigns aimed at Brazilian users are common, which helps rewarded and interstitial demand.
Android has a commanding lead because iPhones are expensive relative to local incomes, so most Brazilian impressions will be priced at Android Tier 3 rates. Portuguese is essential: Spanish-language content is no substitute, and well-localised apps tend to keep users for longer. Many people rely on mobile data and mid-range phones, so lighter apps and quick-loading pages can raise the number of ads actually seen. Football, music and social content draw huge audiences. Brazil's data protection law, the LGPD, covers personal data, so review your consent flow before scaling up.
Estimated mobile eCPM in Brazil
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $1.74 | $1.12 | $0.12 |
| Unity Ads | $1.61 | $1.12 | $0.11 |
| AppLovin MAX | $1.99 | $1.24 | $0.15 |
| Meta Audience Network | $1.37 | $0.99 | $0.11 |
| ironSource / LevelPlay | $1.74 | $1.12 | $0.12 |
| Vungle / Liftoff | $1.49 | $0.99 | $0.10 |
| InMobi | $1.86 | $1.24 | $0.14 |
| Chartboost | $1.37 | $0.99 | $0.10 |
Rewarded video spans $1.37 to $1.99 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 3 markets in our list, the closest in price is Mexico and the furthest is Bangladesh.
Estimated website RPM in Brazil
Page RPM for a general-interest site with readers in Brazil, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $0.80 |
| Ezoic | $1.10 |
| Media.net | $0.70 |
| Monumetric | $1.20 |
| Mediavine | $2.00 |
| Raptive | $2.10 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in Brazil.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $295 | $346 | $265 |
| 10,000 | $2,948 | $3,458 | $2,655 |
| 100,000 | $29,485 | $34,577 | $26,550 |
Getting paid from Brazil
Brazilian publishers usually receive foreign payments by international transfer, which the bank processes as a currency exchange into reais. That step carries an exchange rate and may involve fees and taxes, so the amount credited can differ from the amount sent. Digital banks and payment providers offer alternatives. Fees and options vary by bank, so check each network's payment settings for supported routes.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in Brazil?
Between about $1.37 and $1.99 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in Brazil earn?
About $2,948 a month on AdMob and $3,458 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in Brazil earn?
About $0.80 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $80.