Ad Revenue in Mexico: eCPM and RPM Estimates
Mexico sits in Tier 3 in our model, with a market multiplier of 1.10x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $2,632 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 3 (Rest of Asia, Latin America, Africa and Eastern Europe)
- Market multiplier
- 1.10x
- Assumed iOS share
- 20%
Against the Tier 3 average this market earns about 10% more.
About the market
Mexico is a Tier 3 country in our tables, but close economic ties with the United States mean some of its demand behaves differently from the rest of the band. Retail, telecoms, banking, food delivery and gaming advertisers are active, and some US brands run Spanish-language campaigns that reach Mexican users as well as Hispanic audiences north of the border. Mexican users therefore often see a wider mix of ads than the tier alone would suggest.
Android dominates smartphone ownership, with iOS a smaller share concentrated among higher-income users, who can be worth noticeably more to advertisers. Spanish is the main language, and Mexican users form one of the largest Spanish-speaking online audiences anywhere. Mobile is the primary screen for most people, so mobile layouts and fast-loading pages deserve priority over desktop design. Football, music, recipes and personal finance attract big audiences. The end-of-year season lifts retail demand, and El Buen Fin, a national shopping event in November, can add an earlier bump for shopping and deals content.
Estimated mobile eCPM in Mexico
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $1.55 | $1.00 | $0.11 |
| Unity Ads | $1.44 | $1.00 | $0.10 |
| AppLovin MAX | $1.77 | $1.11 | $0.13 |
| Meta Audience Network | $1.22 | $0.89 | $0.10 |
| ironSource / LevelPlay | $1.55 | $1.00 | $0.11 |
| Vungle / Liftoff | $1.33 | $0.89 | $0.09 |
| InMobi | $1.66 | $1.11 | $0.12 |
| Chartboost | $1.22 | $0.89 | $0.09 |
Rewarded video spans $1.22 to $1.77 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 3 markets in our list, the closest in price is Brazil and the furthest is Bangladesh.
Estimated website RPM in Mexico
Page RPM for a general-interest site with readers in Mexico, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $0.70 |
| Ezoic | $0.97 |
| Media.net | $0.62 |
| Monumetric | $1.06 |
| Mediavine | $1.76 |
| Raptive | $1.85 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in Mexico.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $263 | $309 | $237 |
| 10,000 | $2,632 | $3,086 | $2,370 |
| 100,000 | $26,319 | $30,865 | $23,699 |
Getting paid from Mexico
Mexican publishers commonly receive payments by international transfer to a bank account, either in pesos after conversion or into a US-dollar account where the bank offers one. Some networks pay through PayPal or providers that issue local receiving details. Fees and options vary by bank, so check each network's payment settings and compare the exchange rate you are offered with the mid-market rate.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in Mexico?
Between about $1.22 and $1.77 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in Mexico earn?
About $2,632 a month on AdMob and $3,086 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in Mexico earn?
About $0.70 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $70.