Ad Revenue in Philippines: eCPM and RPM Estimates
Philippines sits in Tier 3 in our model, with a market multiplier of 0.60x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $1,395 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 3 (Rest of Asia, Latin America, Africa and Eastern Europe)
- Market multiplier
- 0.60x
- Assumed iOS share
- 10%
Against the Tier 3 average this market earns about 40% less.
About the market
The Philippines is a Tier 3 country in our model with a young population that spends a lot of time online, especially on social media and mobile games. English is widely spoken alongside Filipino, which makes English-language content and apps easy to adopt and opens the market to many global campaigns. Active advertisers include telecoms, e-commerce, fast food and consumer goods brands.
Android dominates, with many users on budget and mid-range phones, while iOS is a smaller group. Because English is so common, Filipino readers often appear in the analytics of sites written for a US or UK audience, which can lower your blended RPM without any change to your content. That is not a problem in itself; it is simply worth separating traffic by country when you estimate income. Prepaid mobile data is widespread, so lightweight pages and apps help ads load fully. Entertainment, gaming and celebrity content draw especially large audiences.
Estimated mobile eCPM in Philippines
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $0.82 | $0.53 | $0.06 |
| Unity Ads | $0.76 | $0.53 | $0.05 |
| AppLovin MAX | $0.94 | $0.59 | $0.07 |
| Meta Audience Network | $0.65 | $0.47 | $0.05 |
| ironSource / LevelPlay | $0.82 | $0.53 | $0.06 |
| Vungle / Liftoff | $0.70 | $0.47 | $0.05 |
| InMobi | $0.88 | $0.59 | $0.06 |
| Chartboost | $0.65 | $0.47 | $0.05 |
Rewarded video spans $0.65 to $0.94 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 3 markets in our list, the closest in price is Indonesia and the furthest is Saudi Arabia.
Estimated website RPM in Philippines
Page RPM for a general-interest site with readers in Philippines, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $0.38 |
| Ezoic | $0.53 |
| Media.net | $0.34 |
| Monumetric | $0.58 |
| Mediavine | $0.96 |
| Raptive | $1.01 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in Philippines.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $139 | $164 | $126 |
| 10,000 | $1,395 | $1,636 | $1,256 |
| 100,000 | $13,949 | $16,359 | $12,561 |
Getting paid from Philippines
Filipino publishers often receive payments by international transfer to a local bank, or through wallet and remittance services that are widely used for income from abroad. Each route converts dollars to pesos at its own rate, so the amount you receive can vary noticeably. Fees and options vary by bank and provider, so check each network's payment settings and compare what actually lands in your account.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in Philippines?
Between about $0.65 and $0.94 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in Philippines earn?
About $1,395 a month on AdMob and $1,636 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in Philippines earn?
About $0.38 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $38.