Ad Revenue in Colombia: eCPM and RPM Estimates

Market profile

Region tier

Tier 3 (Rest of Asia, Latin America, Africa and Eastern Europe)

Market multiplier

0.72x

Assumed iOS share

12%

Against the Tier 3 average this market earns about 28% less.

About the market

Colombia is a Tier 3 market in our model, with a young, urban and rapidly digitising population. Banks, fintech, telecoms, e-commerce, delivery apps, retail and consumer goods advertise, and the country is home to regional startups such as the delivery app Rappi that spend heavily on user acquisition. Mercado Libre is a major marketplace in many categories. Retail peaks include Black Friday and Cyber Monday in November and the long Christmas season, with Mother's Day in May also important. Football dominates attention, and mobile games and social video are widely used. Rates per impression are low, but the audience is large and Spanish-speaking, and it shares demand with regional campaigns across Latin America.

Android dominates, with iOS concentrated in Bogotá and other big cities. Colombian Spanish is generally seen as clear and fairly neutral, so content aimed at a general Latin American audience often fits well. The data protection framework is built around a habeas data law enforced by the Superintendence of Industry and Commerce, so consent and clear privacy notices are expected. Data plans matter to many users, so lightweight pages help. Football, music, finance, recipes, domestic travel and entertainment draw strong audiences. Many readers arrive through social platforms and in-app browsers, which can behave differently from search traffic. Check analytics by country rather than language, since your Spanish-language audience may span several markets.

Estimated mobile eCPM in Colombia

Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.

Rewarded video spans $0.78 to $1.13 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 3 markets in our list, the closest in price is Turkey and the furthest is Saudi Arabia.

Estimated website RPM in Colombia

Page RPM for a general-interest site with readers in Colombia, at the reference layout.

What an app earns there

Monthly estimates for a casual game with its typical ad setup, all users in Colombia.

Getting paid from Colombia

Colombian publishers usually receive network payments by international transfer to a bank account, converted to pesos, or into a foreign currency account where the bank allows. Banks may ask for documents describing the incoming payment, and foreign exchange rules require some transactions to be reported. Payment providers with dollar receiving details are another route. Fees and options vary by bank, so check each network's payment settings and compare the rate you are offered with the market rate.

All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.