Ad Revenue in United Arab Emirates: eCPM and RPM Estimates

Market profile

Region tier

Tier 2 (Western Europe and developed Asia-Pacific (Japan, South Korea, Singapore, New Zealand))

Market multiplier

0.85x

Assumed iOS share

45%

Against the Tier 2 average this market earns about 15% less.

About the market

The United Arab Emirates sits in Tier 2 in our model, which is unusual for the region and reflects very high spending power. Real estate, luxury goods, travel and tourism, fintech, banking, food delivery, automotive and retail brands advertise heavily, much of it from Dubai and Abu Dhabi, and many campaigns planned there reach the whole Gulf. Most residents are expatriates from South Asia, the Arab world, the Philippines, Europe and elsewhere, so the audience is unusually international, and content in English, Arabic, Hindi, Urdu and Tagalog all find readers. Ramadan is the busiest advertising season, followed by Eid, with White Friday, the Gulf version of Black Friday, and the Dubai Shopping Festival adding retail peaks. Summer is quieter as many residents travel.

The audience is iPhone-heavy compared with most of the world, so the iOS uplift in our calculator matters. Arabic is the official language but English is the everyday language of business, and bilingual content is common; Arabic layouts need testing right to left. The federal Personal Data Protection Law applies to personal data in much of the country, while financial free zones such as DIFC and ADGM run their own data rules, so check which regime covers your business. Ad networks apply their own consent requirements regardless. Because the audience mixes residents and tourists, look at analytics by country rather than assuming every visitor is local. Travel, property, finance, cars and shopping content are strong.

Estimated mobile eCPM in United Arab Emirates

Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.

Rewarded video spans $3.67 to $5.32 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 2 markets in our list, the closest in price is Italy and the furthest is Switzerland.

Estimated website RPM in United Arab Emirates

Page RPM for a general-interest site with readers in United Arab Emirates, at the reference layout.

What an app earns there

Monthly estimates for a casual game with its typical ad setup, all users in United Arab Emirates.

Getting paid from United Arab Emirates

UAE publishers are normally paid by international bank transfer into a local account, often in dollars. The dirham is pegged to the dollar, so currency conversion costs are usually small compared with many countries, though banks add their own charges. Some residents use multi-currency accounts or digital banks. Fees and options vary by bank, so check each network's payment settings and make sure the account name matches your ad account exactly.

All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.