Ad Revenue in Belgium: eCPM and RPM Estimates
Belgium sits in Tier 2 in our model, with a market multiplier of 0.90x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $8,231 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 2 (Western Europe and developed Asia-Pacific (Japan, South Korea, Singapore, New Zealand))
- Market multiplier
- 0.90x
- Assumed iOS share
- 35%
Against the Tier 2 average this market earns about 10% less.
About the market
Belgium is a Tier 2 market with a small but affluent population, and it is really two or three markets in one. Flanders is Dutch-speaking, Wallonia is French-speaking, Brussels is largely French-speaking but multilingual, and a small German-speaking community sits in the east. Advertisers usually target by language, so Dutch-language and French-language inventory are sold separately, with Flemish audiences overlapping Dutch demand and Walloon audiences overlapping French demand. Telecoms, banking, retail, travel, energy and food brands are the main buyers, and the EU institutions in Brussels bring a niche of policy and business advertising. Seasonality follows the Western European pattern, with Black Friday, Christmas and the January sales, then a quiet summer.
Android takes most smartphones, with iOS holding a substantial share, especially among higher-income and urban users. Many Belgians speak several languages, but they usually prefer content in their own, and a single bilingual site often underperforms two properly localised ones. GDPR applies, and the Belgian Data Protection Authority has been one of the more active in Europe: it made a well-known ruling on the consent framework used by much of the ad industry, so publishers tend to treat consent seriously. Expect a noticeable share of visitors to opt out of personalised ads. Football, cycling, food, travel and personal finance are popular topics, and cross-border shopping with neighbouring countries makes comparison and deals content useful.
Estimated mobile eCPM in Belgium
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $4.72 | $3.02 | $0.38 |
| Unity Ads | $4.91 | $3.21 | $0.33 |
| AppLovin MAX | $5.48 | $3.59 | $0.43 |
| Meta Audience Network | $4.16 | $2.83 | $0.36 |
| ironSource / LevelPlay | $4.72 | $3.12 | $0.36 |
| Vungle / Liftoff | $4.53 | $3.02 | $0.28 |
| InMobi | $3.97 | $2.65 | $0.28 |
| Chartboost | $3.78 | $2.74 | $0.28 |
Rewarded video spans $3.78 to $5.48 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 2 markets in our list, the closest in price is France and the furthest is Switzerland.
Estimated website RPM in Belgium
Page RPM for a general-interest site with readers in Belgium, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $2.16 |
| Ezoic | $2.88 |
| Media.net | $1.73 |
| Monumetric | $3.17 |
| Mediavine | $5.04 |
| Raptive | $5.33 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in Belgium.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $823 | $976 | $789 |
| 10,000 | $8,231 | $9,757 | $7,892 |
| 100,000 | $82,309 | $97,572 | $78,925 |
Getting paid from Belgium
Belgian publishers are generally paid by bank transfer into a euro account, with SEPA keeping euro-area transfers cheap. When a network pays in US dollars, the bank converts the funds and the rate it applies is the cost to watch. PayPal is common with smaller networks. Fees and options vary by bank, so check each network's payment settings before choosing a route.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in Belgium?
Between about $3.78 and $5.48 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in Belgium earn?
About $8,231 a month on AdMob and $9,757 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in Belgium earn?
About $2.16 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $216.