Ad Revenue in Malaysia: eCPM and RPM Estimates

Market profile

Region tier

Tier 3 (Rest of Asia, Latin America, Africa and Eastern Europe)

Market multiplier

0.75x

Assumed iOS share

20%

Against the Tier 3 average this market earns about 25% less.

About the market

Malaysia is a Tier 3 market in our model, with a young, connected population and a sizeable urban middle class. Telecoms, banking, e-commerce, food delivery, ride-hailing, travel and consumer goods brands advertise, and regional platforms such as Shopee, Lazada and Grab spend heavily. The multicultural calendar produces several advertising peaks: Ramadan and Hari Raya Aidilfitri are the biggest, followed by Chinese New Year, Deepavali and Merdeka Day in August, plus sale days such as Singles' Day in November. Rates per impression sit below Western levels, but audiences are engaged, particularly on short video and games, and the country shares a lot of advertiser demand with its neighbours in Southeast Asia.

Android dominates, with iOS a smaller share concentrated in cities. Language is a mix: Bahasa Malaysia is the national language, English is widely understood and used in business, and Mandarin and Tamil serve large communities, so a bilingual approach often beats a single language. The Personal Data Protection Act, which has been amended recently, applies to commercial use of personal data, so keep consent and privacy notices up to date. Content that touches religion or race needs care, as it may breach local rules or advertiser policies. Gaming, food, football, finance and entertainment content attract steady audiences. Mobile data is affordable and widely used, so video formats work well, and apps that load quickly on mid-range phones tend to keep more of their audience.

Estimated mobile eCPM in Malaysia

Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.

Rewarded video spans $0.83 to $1.21 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 3 markets in our list, the closest in price is Colombia and the furthest is Saudi Arabia.

Estimated website RPM in Malaysia

Page RPM for a general-interest site with readers in Malaysia, at the reference layout.

What an app earns there

Monthly estimates for a casual game with its typical ad setup, all users in Malaysia.

Getting paid from Malaysia

Malaysian publishers usually receive network payments by international transfer into a local bank account, with the bank converting dollars to ringgit. Banks may ask about the purpose of an incoming payment, and some offer foreign currency accounts for holding dollars. Payment providers with receiving details are another route. Fees and options vary by bank, so check each network's payment settings and compare the exchange rate you are offered with the market rate.

All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.