Ad Revenue in Bangladesh: eCPM and RPM Estimates
Bangladesh sits in Tier 3 in our model, with a market multiplier of 0.35x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $797 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 3 (Rest of Asia, Latin America, Africa and Eastern Europe)
- Market multiplier
- 0.35x
- Assumed iOS share
- 3%
Against the Tier 3 average this market earns about 65% less.
About the market
Bangladesh is a Tier 3 market with one of the largest and youngest populations in the world and fast-rising smartphone use. Advertiser demand is modest compared with richer countries: telecom operators, mobile financial services such as bKash and Nagad, e-commerce, consumer goods, banks and education brands are the main buyers, and local rates per impression are low. Facebook and YouTube take a very large share of online attention, so open-web and in-app inventory competes with social platforms for budgets. The calendar is shaped by Ramadan, Eid ul-Fitr and Eid ul-Adha, when spending on fashion and food rises, and by Pohela Boishakh, the Bengali new year, in April. Cricket, especially when the national team plays, produces big traffic spikes.
Android is overwhelmingly dominant, mostly on low-cost devices, with iPhones a small premium segment. Bangla is the language that matters for broad reach, and the script needs a font that renders correctly on cheap phones, so test it. English is used in education and business and works for a narrower group. Networks apply their own consent and privacy requirements regardless of local law, so keep a clear privacy policy and consent flow. Mobile data is cheap, but connection quality varies, so lighter pages and apps help ads load. For developers based here, the main income lever is often audiences in higher tiers rather than the home market, since local rates are low.
Estimated mobile eCPM in Bangladesh
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $0.47 | $0.30 | $0.03 |
| Unity Ads | $0.44 | $0.30 | $0.03 |
| AppLovin MAX | $0.54 | $0.34 | $0.04 |
| Meta Audience Network | $0.37 | $0.27 | $0.03 |
| ironSource / LevelPlay | $0.47 | $0.30 | $0.03 |
| Vungle / Liftoff | $0.40 | $0.27 | $0.03 |
| InMobi | $0.50 | $0.34 | $0.04 |
| Chartboost | $0.37 | $0.27 | $0.03 |
Rewarded video spans $0.37 to $0.54 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 3 markets in our list, the closest in price is Pakistan and the furthest is Saudi Arabia.
Estimated website RPM in Bangladesh
Page RPM for a general-interest site with readers in Bangladesh, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $0.22 |
| Ezoic | $0.31 |
| Media.net | $0.20 |
| Monumetric | $0.34 |
| Mediavine | $0.56 |
| Raptive | $0.59 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in Bangladesh.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $80 | $93 | $72 |
| 10,000 | $797 | $935 | $718 |
| 100,000 | $7,971 | $9,348 | $7,178 |
Getting paid from Bangladesh
Bangladeshi publishers face tighter rules on foreign currency than most, and the options have been changing. PayPal has long been unavailable for receiving money in Bangladesh, so many people rely on bank wires or on providers such as Payoneer working through local banks. Bangladesh Bank rules govern how foreign income is received, and banks may ask for documents. Mobile wallets are common for local spending but rarely a direct payout route. Fees and options vary by bank, so check each network's payment settings and your bank's requirements.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in Bangladesh?
Between about $0.37 and $0.54 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in Bangladesh earn?
About $797 a month on AdMob and $935 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in Bangladesh earn?
About $0.22 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $22.