Ad Revenue in Poland: eCPM and RPM Estimates

Market profile

Region tier

Tier 3 (Rest of Asia, Latin America, Africa and Eastern Europe)

Market multiplier

0.95x

Assumed iOS share

10%

Against the Tier 3 average this market earns about 5% less.

About the market

Poland is a Tier 3 country in our model and the largest market in Central and Eastern Europe, with a large, well-educated and highly connected population. Rates per impression are lower than in Western Europe, but the audience is big enough to matter, and Polish is spoken almost only in Poland, so there is little overflow demand from neighbours. Advertisers include retail, banking, telecoms, travel and a big home-grown e-commerce sector built around Allegro, the dominant marketplace. Poland also has an internationally known games industry, and local studios advertise around it. Black Friday is well established and often stretches over several days, autumn builds towards Christmas, and the August holiday period quiets business niches.

Android has a clear majority of smartphones, with iOS a smaller but meaningful share in big cities, so Polish impressions are mostly priced at Android Tier 3 rates. Polish-language content is essential for broad reach, and English-only products find only a narrow audience. Poland is in the EU, so GDPR applies and the national regulator, UODO, expects valid consent for tracking; expect a share of users to decline personalised ads. Many Poles live and work in Germany, the UK and Ireland, so your analytics may show Polish-speaking readers in higher-priced countries, which can lift blended income. Technology, gaming, cars, home improvement, personal finance and football content all attract steady demand.

Estimated mobile eCPM in Poland

Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.

Rewarded video spans $1.02 to $1.49 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 3 markets in our list, the closest in price is South Africa and the furthest is Bangladesh.

Estimated website RPM in Poland

Page RPM for a general-interest site with readers in Poland, at the reference layout.

What an app earns there

Monthly estimates for a casual game with its typical ad setup, all users in Poland.

Getting paid from Poland

Polish publishers are paid by bank transfer into a zloty account or a foreign currency account. Poland is in the EU but not the euro area, so networks paying in dollars or euros mean a conversion at the bank or through a specialist provider, and the exchange margin is the cost to watch. Many publishers use multi-currency accounts to choose their timing. Fees and options vary by bank, so check each network's payment settings for the currencies and routes available.

All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.