Ad Revenue in Pakistan: eCPM and RPM Estimates
Pakistan sits in Tier 3 in our model, with a market multiplier of 0.40x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $916 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 3 (Rest of Asia, Latin America, Africa and Eastern Europe)
- Market multiplier
- 0.40x
- Assumed iOS share
- 5%
Against the Tier 3 average this market earns about 60% less.
About the market
Pakistan has a large, young population with fast-growing smartphone use, and it sits in Tier 3 in our tables. Advertiser demand is modest by global standards, with telecoms, consumer goods, food delivery and e-commerce among the active buyers, so local rates per impression are low. A strong freelance and developer community also builds apps and sites for overseas markets.
Android has an overwhelming share of smartphones, with iPhones a small premium segment. Urdu is the national language and English is widely used in education and business, so both can work, while regional languages such as Punjabi are common in everyday speech. Cricket content and mobile games draw large audiences. Connection quality and device storage vary widely, so lighter builds and careful ad loading can reduce lost impressions. For developers based here, attracting players or readers in higher tiers is often a bigger revenue lever than optimising for the local audience alone.
Estimated mobile eCPM in Pakistan
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $0.54 | $0.35 | $0.04 |
| Unity Ads | $0.50 | $0.35 | $0.03 |
| AppLovin MAX | $0.62 | $0.39 | $0.05 |
| Meta Audience Network | $0.42 | $0.31 | $0.03 |
| ironSource / LevelPlay | $0.54 | $0.35 | $0.04 |
| Vungle / Liftoff | $0.46 | $0.31 | $0.03 |
| InMobi | $0.58 | $0.39 | $0.04 |
| Chartboost | $0.42 | $0.31 | $0.03 |
Rewarded video spans $0.42 to $0.62 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 3 markets in our list, the closest in price is Kenya and the furthest is Saudi Arabia.
Estimated website RPM in Pakistan
Page RPM for a general-interest site with readers in Pakistan, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $0.26 |
| Ezoic | $0.35 |
| Media.net | $0.22 |
| Monumetric | $0.38 |
| Mediavine | $0.64 |
| Raptive | $0.67 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in Pakistan.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $92 | $107 | $83 |
| 10,000 | $916 | $1,075 | $825 |
| 100,000 | $9,164 | $10,747 | $8,252 |
Getting paid from Pakistan
Pakistani publishers usually receive network payments by international bank transfer into a local account, converted to rupees, and some use payment providers such as Payoneer where a network supports them. PayPal is not generally available for receiving funds in Pakistan, so do not plan around it. Fees and options vary by bank, so check each network's payment settings and keep records of every remittance.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in Pakistan?
Between about $0.42 and $0.62 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in Pakistan earn?
About $916 a month on AdMob and $1,075 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in Pakistan earn?
About $0.26 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $26.