Ad Revenue in Austria: eCPM and RPM Estimates

Market profile

Region tier

Tier 2 (Western Europe and developed Asia-Pacific (Japan, South Korea, Singapore, New Zealand))

Market multiplier

1.00x

Assumed iOS share

35%

Against the Tier 2 average this market earns about 0% more.

About the market

Austria is a Tier 2 country that shares a language, many advertisers and much of its media with Germany. German-language campaigns often cover Germany, Austria and Switzerland together, so Austrian users usually see demand bought with a wider region in mind, though local banks, insurers, retailers, telecoms and travel firms also buy directly. Tourism is central to the economy: skiing in winter and hiking in summer shape travel and outdoor content, and the Christmas markets give the weeks before the holiday a distinct feel. Black Friday is observed, but the festive period matters more for many retailers. Because the audience is small, a site or app aimed only at Austrians will hit a volume ceiling sooner than one that also serves Germany.

Android holds the majority of smartphones, with iOS a solid minority, so most app income arrives at Android rates plus a modest iOS lift. Austrian German differs from the German used in Germany in vocabulary and some spelling, and readers notice when content sounds foreign, so a light local touch helps. GDPR applies, and Vienna is home to the privacy group noyb, which has made publishers here aware of complaints about tracking and consent. The national authority has also dealt with cases involving analytics tools and cookies. Give users a clear choice and keep your consent text honest. Skiing, travel, cars, finance, home and cooking content attract steady interest, and weather reports for ski areas can draw large, short-lived audiences.

Estimated mobile eCPM in Austria

Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.

Rewarded video spans $4.20 to $6.09 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 2 markets in our list, the closest in price is New Zealand and the furthest is Switzerland.

Estimated website RPM in Austria

Page RPM for a general-interest site with readers in Austria, at the reference layout.

What an app earns there

Monthly estimates for a casual game with its typical ad setup, all users in Austria.

Getting paid from Austria

Austrian publishers are usually paid by bank transfer into a euro account. SEPA makes euro payments inexpensive, while dollar payments are converted by the bank or by a currency account provider. Some smaller networks pay through PayPal. Fees and options vary by bank, so check each network's payment settings and keep a record of every payment for your tax adviser.

All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.