Ad Revenue in Indonesia: eCPM and RPM Estimates
Indonesia sits in Tier 3 in our model, with a market multiplier of 0.60x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $1,395 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 3 (Rest of Asia, Latin America, Africa and Eastern Europe)
- Market multiplier
- 0.60x
- Assumed iOS share
- 10%
Against the Tier 3 average this market earns about 40% less.
About the market
Indonesia is one of the most populous countries in the world and a Tier 3 market in our tables. A young, mobile-first population means very large app and game audiences, and e-commerce, ride-hailing, fintech and consumer goods brands advertise widely. Rates per impression are modest, so scale and retention drive most of the revenue you can expect from Indonesian users.
Android has a dominant share, with many users on affordable phones from Chinese and Korean brands, while iOS remains a small segment that tends to be worth more per user. Bahasa Indonesia is the language to localise into; English content reaches a narrower, mostly urban group. Ramadan changes daily routines and often brings higher advertiser spending in the run-up to Eid, so expect seasonal shifts in both traffic and rates. Connections can be patchy outside the big cities, so test ad loading on slower networks to avoid requests that time out before an ad appears.
Estimated mobile eCPM in Indonesia
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $0.82 | $0.53 | $0.06 |
| Unity Ads | $0.76 | $0.53 | $0.05 |
| AppLovin MAX | $0.94 | $0.59 | $0.07 |
| Meta Audience Network | $0.65 | $0.47 | $0.05 |
| ironSource / LevelPlay | $0.82 | $0.53 | $0.06 |
| Vungle / Liftoff | $0.70 | $0.47 | $0.05 |
| InMobi | $0.88 | $0.59 | $0.06 |
| Chartboost | $0.65 | $0.47 | $0.05 |
Rewarded video spans $0.65 to $0.94 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 3 markets in our list, the closest in price is Philippines and the furthest is Saudi Arabia.
Estimated website RPM in Indonesia
Page RPM for a general-interest site with readers in Indonesia, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $0.38 |
| Ezoic | $0.53 |
| Media.net | $0.34 |
| Monumetric | $0.58 |
| Mediavine | $0.96 |
| Raptive | $1.01 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in Indonesia.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $139 | $164 | $126 |
| 10,000 | $1,395 | $1,636 | $1,256 |
| 100,000 | $13,949 | $16,359 | $12,561 |
Getting paid from Indonesia
Indonesian publishers generally receive network payments by international transfer to a local bank, with conversion into rupiah, or through payment providers that offer receiving accounts. Local e-wallets are popular for everyday spending but are rarely a direct payout option. Fees and options vary by bank, so check each network's payment settings and confirm that the account name matches your ad account exactly.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in Indonesia?
Between about $0.65 and $0.94 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in Indonesia earn?
About $1,395 a month on AdMob and $1,636 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in Indonesia earn?
About $0.38 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $38.