Ad Revenue in Nigeria: eCPM and RPM Estimates
Nigeria sits in Tier 3 in our model, with a market multiplier of 0.45x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $1,031 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 3 (Rest of Asia, Latin America, Africa and Eastern Europe)
- Market multiplier
- 0.45x
- Assumed iOS share
- 5%
Against the Tier 3 average this market earns about 55% less.
About the market
Nigeria is the most populous country in Africa and a Tier 3 market in our model. Its digital audience is young and growing, but international advertiser budgets aimed at Nigerian users are still limited, so rates per impression are low. Fintech, telecoms, consumer goods and entertainment brands are among the active advertisers, and Lagos has a lively tech and creative scene.
Android dominates, often on budget phones, and the cost of mobile data matters to many users, so app size and page weight affect how many ads are actually seen. English is the official language, with Nigerian Pidgin, Hausa, Yoruba and Igbo widely spoken. English-language content is easy to reach, but a local voice and familiar references help engagement. Music, entertainment, football and money tips attract strong interest. As with other Tier 3 markets, a Nigerian publisher's revenue is shaped most by where readers or players are located, not by where the publisher lives.
Estimated mobile eCPM in Nigeria
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $0.61 | $0.39 | $0.04 |
| Unity Ads | $0.56 | $0.39 | $0.04 |
| AppLovin MAX | $0.69 | $0.43 | $0.05 |
| Meta Audience Network | $0.48 | $0.35 | $0.04 |
| ironSource / LevelPlay | $0.61 | $0.39 | $0.04 |
| Vungle / Liftoff | $0.52 | $0.35 | $0.03 |
| InMobi | $0.65 | $0.43 | $0.05 |
| Chartboost | $0.48 | $0.35 | $0.03 |
Rewarded video spans $0.48 to $0.69 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 3 markets in our list, the closest in price is Egypt and the furthest is Saudi Arabia.
Estimated website RPM in Nigeria
Page RPM for a general-interest site with readers in Nigeria, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $0.29 |
| Ezoic | $0.40 |
| Media.net | $0.25 |
| Monumetric | $0.43 |
| Mediavine | $0.72 |
| Raptive | $0.76 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in Nigeria.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $103 | $121 | $93 |
| 10,000 | $1,031 | $1,209 | $928 |
| 100,000 | $10,310 | $12,091 | $9,283 |
Getting paid from Nigeria
Nigerian publishers commonly receive network payments by international transfer into a domiciliary account, a foreign currency account held at a local bank, which lets you hold dollars rather than converting straight away. Payment providers with dollar receiving details are another option. Fees and options vary by bank, so check each network's payment settings and ask your bank about incoming transfer charges and paperwork.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in Nigeria?
Between about $0.48 and $0.69 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in Nigeria earn?
About $1,031 a month on AdMob and $1,209 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in Nigeria earn?
About $0.29 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $29.