Ad Revenue in Netherlands: eCPM and RPM Estimates
Netherlands sits in Tier 2 in our model, with a market multiplier of 1.05x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $9,603 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 2 (Western Europe and developed Asia-Pacific (Japan, South Korea, Singapore, New Zealand))
- Market multiplier
- 1.05x
- Assumed iOS share
- 35%
Against the Tier 2 average this market earns about 5% more.
About the market
The Netherlands is a Tier 2 market in our model, and a compact, affluent one. Online shopping is a national habit, so retailers, travel firms, insurers, energy suppliers and banks all buy digital inventory, and a dense local ad industry adds direct demand on top of the global networks. The autumn switching season for health insurance is a busy moment for finance advertisers, and Sinterklaas in early December pulls gift shopping forward compared with countries that wait for Christmas. Black Friday has been fully absorbed into the calendar, while summer is the quietest stretch for business-focused niches. The audience is small in absolute terms, so volume rather than price per user is usually the limit on what a Dutch-focused site or app can earn.
Dutch is the main language, but English is spoken so widely that English-language products find an audience here more easily than in most of Europe. Dutch content still wins on trust and engagement, and it also reaches Flemish readers in Belgium. The device mix is less Android-heavy than elsewhere on the continent, with iPhones holding a large share, which helps the iOS uplift in our calculator. GDPR applies in full, enforced by the Dutch Data Protection Authority, which has taken a firm line on cookie banners: refusing must be as easy as accepting. Expect a real share of visitors to decline personalised ads and build that into your estimates. Travel, cycling, home and garden, personal finance and food content all attract steady demand.
Estimated mobile eCPM in Netherlands
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $5.51 | $3.53 | $0.44 |
| Unity Ads | $5.73 | $3.75 | $0.39 |
| AppLovin MAX | $6.39 | $4.19 | $0.50 |
| Meta Audience Network | $4.85 | $3.31 | $0.42 |
| ironSource / LevelPlay | $5.51 | $3.64 | $0.42 |
| Vungle / Liftoff | $5.29 | $3.53 | $0.33 |
| InMobi | $4.63 | $3.09 | $0.33 |
| Chartboost | $4.41 | $3.20 | $0.33 |
Rewarded video spans $4.41 to $6.39 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 2 markets in our list, the closest in price is Ireland and the furthest is Switzerland.
Estimated website RPM in Netherlands
Page RPM for a general-interest site with readers in Netherlands, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $2.52 |
| Ezoic | $3.36 |
| Media.net | $2.02 |
| Monumetric | $3.70 |
| Mediavine | $5.88 |
| Raptive | $6.22 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in Netherlands.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $960 | $1,138 | $921 |
| 10,000 | $9,603 | $11,383 | $9,208 |
| 100,000 | $96,027 | $113,834 | $92,079 |
Getting paid from Netherlands
Dutch publishers are normally paid by bank transfer into a euro account. When a network pays in euros, SEPA keeps the cost low. When it pays in US dollars, the bank converts the money, and the exchange margin is the cost to compare. Many publishers keep a multi-currency account so they can choose when to convert. Fees and options vary by bank, so check each network's payment settings for the currencies and routes it supports.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in Netherlands?
Between about $4.41 and $6.39 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in Netherlands earn?
About $9,603 a month on AdMob and $11,383 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in Netherlands earn?
About $2.52 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $252.