Ad Revenue in Singapore: eCPM and RPM Estimates
Singapore sits in Tier 2 in our model, with a market multiplier of 1.20x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $11,421 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 2 (Western Europe and developed Asia-Pacific (Japan, South Korea, Singapore, New Zealand))
- Market multiplier
- 1.20x
- Assumed iOS share
- 50%
Against the Tier 2 average this market earns about 20% more.
About the market
Singapore is a Tier 2 market in our model. It is a small city-state with very high incomes, near-universal smartphone use and a role as regional headquarters for many global companies. Finance, insurance, property, travel, technology and e-commerce brands advertise heavily, and many campaigns bought for Southeast Asia treat Singapore as the highest-spending country in the group. Regional marketplaces and delivery apps run constant promotions, and the big sale days, including Singles' Day in November and the December shopping events, are busy for retail advertisers. The cultural calendar adds Chinese New Year, Hari Raya and Deepavali, each with its own campaigns. The domestic population is small, so audience volume rather than advertiser interest is the limit.
English is the main working language, alongside Mandarin, Malay and Tamil, so English content reaches almost everyone. iPhones hold a large share of smartphones, and many users have recent devices and fast connections, so heavier formats and video load smoothly. The Personal Data Protection Act applies, administered by the Personal Data Protection Commission, and it sets rules on consent and data use that publishers should follow even though it differs from GDPR. Many readers are expatriates or regional professionals, so business, personal finance, property, travel, food and technology content do well. Because the market is small, Singapore is usually one slice of a wider Southeast Asian audience rather than the whole picture.
Estimated mobile eCPM in Singapore
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $6.56 | $4.20 | $0.52 |
| Unity Ads | $6.82 | $4.46 | $0.46 |
| AppLovin MAX | $7.60 | $4.98 | $0.59 |
| Meta Audience Network | $5.77 | $3.93 | $0.50 |
| ironSource / LevelPlay | $6.56 | $4.33 | $0.50 |
| Vungle / Liftoff | $6.29 | $4.20 | $0.39 |
| InMobi | $5.51 | $3.67 | $0.39 |
| Chartboost | $5.24 | $3.80 | $0.39 |
Rewarded video spans $5.24 to $7.60 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 2 markets in our list, the closest in price is Germany and the furthest is Spain.
Estimated website RPM in Singapore
Page RPM for a general-interest site with readers in Singapore, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $2.88 |
| Ezoic | $3.84 |
| Media.net | $2.30 |
| Monumetric | $4.22 |
| Mediavine | $6.72 |
| Raptive | $7.10 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in Singapore.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $1,142 | $1,354 | $1,095 |
| 10,000 | $11,421 | $13,539 | $10,952 |
| 100,000 | $114,214 | $135,394 | $109,518 |
Getting paid from Singapore
Singapore publishers normally receive payments by bank transfer into a local account, and Singapore banks are well used to multi-currency business. Holding US dollars in a foreign currency account is straightforward, which lets you choose when to convert to Singapore dollars. Wire transfers are common with networks that pay in dollars. Fees and options vary by bank, so check each network's payment settings and compare any receiving charges before your first payout.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in Singapore?
Between about $5.24 and $7.60 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in Singapore earn?
About $11,421 a month on AdMob and $13,539 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in Singapore earn?
About $2.88 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $288.