Ad Revenue in Egypt: eCPM and RPM Estimates
Egypt sits in Tier 3 in our model, with a market multiplier of 0.45x against the tier baseline. A casual game with 10,000 daily users there earns an estimated $1,046 a month.
Updated · Every figure on this page is an estimate from our benchmark tables, not a quote from any network.
Market profile
- Region tier
- Tier 3 (Rest of Asia, Latin America, Africa and Eastern Europe)
- Market multiplier
- 0.45x
- Assumed iOS share
- 10%
Against the Tier 3 average this market earns about 55% less.
About the market
Egypt is the most populous Arabic-speaking country and a Tier 3 market in our tables. That makes it a key audience for Arabic content and apps, even though rates per impression are modest. Telecoms, consumer goods, real estate and e-commerce brands advertise here, Arabic-language campaigns aimed at the wider region can also reach Egyptian users, and Ramadan is the busiest advertising season of the year.
Android has a very large majority, with iPhones a small premium segment. Arabic is written right to left, so layouts, ad placements and native ad styling need testing in a right-to-left view to avoid broken or overlapping units. Many Egyptian users browse mainly on mobile data, so lighter pages help. Religious, educational, football and cooking content is popular, and long-form video and social content attract large, loyal followings. Because Arabic speakers span many countries, check your traffic by country rather than by language: readers in different Arabic-speaking markets can be priced very differently.
Estimated mobile eCPM in Egypt
Blended Android and iOS eCPM for a casual game, USD per 1,000 impressions.
| Network | Rewarded video | Interstitial | Banner |
|---|---|---|---|
| Google AdMob | $0.62 | $0.40 | $0.04 |
| Unity Ads | $0.57 | $0.40 | $0.04 |
| AppLovin MAX | $0.70 | $0.44 | $0.05 |
| Meta Audience Network | $0.48 | $0.35 | $0.04 |
| ironSource / LevelPlay | $0.62 | $0.40 | $0.04 |
| Vungle / Liftoff | $0.53 | $0.35 | $0.04 |
| InMobi | $0.66 | $0.44 | $0.05 |
| Chartboost | $0.48 | $0.35 | $0.04 |
Rewarded video spans $0.48 to $0.70 across the networks here, a spread of 45% between the lowest and highest table. Among other Tier 3 markets in our list, the closest in price is Nigeria and the furthest is Saudi Arabia.
Estimated website RPM in Egypt
Page RPM for a general-interest site with readers in Egypt, at the reference layout.
| Network | Page RPM |
|---|---|
| Google AdSense | $0.29 |
| Ezoic | $0.40 |
| Media.net | $0.25 |
| Monumetric | $0.43 |
| Mediavine | $0.72 |
| Raptive | $0.76 |
What an app earns there
Monthly estimates for a casual game with its typical ad setup, all users in Egypt.
| Daily users | Google AdMob | AppLovin MAX | Unity Ads |
|---|---|---|---|
| 1,000 | $105 | $123 | $94 |
| 10,000 | $1,046 | $1,227 | $942 |
| 100,000 | $10,462 | $12,269 | $9,421 |
Getting paid from Egypt
Egyptian publishers usually receive payments by international transfer into a bank account, converted to pounds unless they hold a US-dollar account, which many local banks offer. The currency has moved sharply in recent years, so the timing of conversion can matter. Fees and options vary by bank, so check each network's payment settings and ask your bank about incoming transfer charges.
All figures come from our benchmark tables: Android eCPMs by tier, category or niche multipliers, modelled fill and the iOS multiplier. They are estimates for planning, not quotes.
Questions people ask
What is the rewarded video eCPM in Egypt?
Between about $0.48 and $0.70 across the networks in our tables, blended for platform, with AppLovin MAX at the top.
How much does a game with 10,000 daily players in Egypt earn?
About $1,046 a month on AdMob and $1,227 on AppLovin MAX for a casual game with its typical ad setup, on our numbers.
How much does a blog with readers in Egypt earn?
About $0.29 per 1,000 pageviews on AdSense at the reference layout, so 100,000 pageviews would earn roughly $29.